Brand Tone

Helpful and Solution-Oriented, Direct and Informative, Encouraging and Business-Focused, Accessible and Customer-Centric

Brand Values

• •Quality
• •Customer Focus/Service
• •Customization/Branding Support
• •Practicality/Functionality
• •Reach/Accessibility

Best Practices

• •Always Prioritize the Customer's Needs: Frame your products as solutions to their challenges (e.g., needing reliable delivery packaging, wanting to enhance brand visibility). Use 'you' and 'your business' frequently.
• •Be Clear and Direct: Avoid jargon or overly elaborate language. Get straight to the point about product benefits and how they help the customer's business.
• •Highlight Practical Benefits: Focus on what your packaging *does* for them – protects food, showcases their brand, is easy to use, is eco-friendly.
• •Maintain a Helpful and Supportive Voice: Position Super Materias as a partner in their business success. Offer advice (like in blog posts or social media tips) and make it easy for them to get help or place orders.
• •Ensure Consistency Across All Channels: Whether it's a website banner, a TikTok caption, or a customer service email, the tone should remain consistently helpful, direct, and business-focused. Regularly review content to ensure it aligns with the established voice.

Social Perception

Positive (from their curated reviews), Engaged on TikTok, Limited Independent Reviews

Copy Examples

• •Headline: Elevate Your Brand with Every Order. Body: Your food deserves packaging that speaks volumes. Discover our customizable and durable boxes, papers, and containers, designed to keep your meals fresh and your brand visible. Order today and make a lasting impression.
• •Headline: Stop Searching, Start Impressing: Your Ideal Food Packaging is Here. Body: Tired of generic packaging? Super Materias offers a wide range of high-quality, practical solutions for restaurants and bakeries across Mexico. Easy to order, designed for your needs. Let's pack your success together!
• •Headline: Eco-Friendly Packaging That Doesn't Compromise on Quality. Body: Show your customers you care. Our selection of eco-friendly paper and cardboard packaging helps you serve delicious food while being kind to the planet. Durable, customizable, and always reliable.
• •Headline: Your Logo, Their Hands: Personalized Packaging Made Simple. Body: Turn every takeout and delivery into a branding opportunity. With Super Materias, adding your logo to cups, boxes, and bags is straightforward and effective. Enhance your brand's voice with packaging that stands out.
• •Headline: The Best for Your Business: Quality Packaging, Delivered. Body: From bustling restaurants to cozy bakeries, Super Materias is dedicated to providing top-tier cardboard and paper packaging. We focus on quality and ease, so you can focus on what you do best. Explore our range and find the perfect fit for your culinary creations.