Brand Tone

Convenient & Efficient, Friendly & Approachable, Reliable & Trustworthy, Value-Oriented, Community-Focused

Brand Values

• •Customer Convenience
• •Time-Saving
• •Wide Selection & Variety
• •Quality & Freshness
• •Affordability & Value
• •Ease of Use

Best Practices

• •Prioritize \"Convenience\" and \"Time-Saving\": Always highlight how Supermart.ng makes life easier and gives customers back their valuable time. Use action-oriented language that emphasizes speed and ease (e.g., \"get it fast,\" \"order in minutes,\" \"skip the queues\").
• •Maintain a Friendly and Helpful Voice: Address the customer directly using \"you\" and \"your.\" Use positive and encouraging language. If explaining a process, make it sound simple and supportive.
• •Emphasize Variety and \"One-Stop Shop\": Regularly remind customers of the vast selection available, from local staples to international brands, and the ability to get everything they need in one order.
• •Be Clear, Concise, and Direct: Online grocery shoppers are often busy. Get to the point quickly. Use clear headlines, bullet points for benefits, and straightforward calls to action.
• •Incorporate Local Relevance (Authentically): Continue to highlight \"Naija Ingredients\" and acknowledge local holidays or events where appropriate to resonate with the Lagos-based audience. This shows an understanding of their specific needs and culture.

Social Perception

Positive Recognition, Appreciation for Convenience, Reliability

Copy Examples

• •Headline: Lagos Traffic? Not Your Problem. Get Groceries Delivered in Hours! Body: Why spend hours in traffic when Supermart.ng brings the market to you? From fresh Agege bread to your favorite Indomie, shop thousands of items online and get them delivered to your doorstep, fast! Save time, eat fresh. #SupermartNG #LagosLifeMadeEasy
• •Headline: Your Weekends are for You, Not for Aisles. Body: Reclaim your Saturdays! Plan your meals, stock your pantry, and even grab those last-minute party supplies—all from your phone. Supermart.ng offers the widest grocery selection in Lagos, delivered today. What will you do with your extra time? #ShopSmart #SupermartDelivers
• •Headline: Freshness Knocking! 🌶️🌽🥑 Body: Craving fresh, local ingredients for tonight's dinner? Our personal shoppers pick the best for you! Explore our 'Naija Ingredients' section and get vibrant peppers, yam, and leafy greens delivered same-day. Quality you can taste, convenience you’ll love. #EatFreshNaija #SupermartNG
• •Headline: Big Family? Big Needs? Bigger Savings! Body: Stocking up for the whole family is easier and more affordable with Supermart.ng. Find everything from bulk rice to breakfast cereals and cleaning supplies at competitive prices. Plus, new customers get ₦2,000 off their first order over ₦30,000 with code FIRSTORDER! #FamilyShopping #ValueMart
• •Headline: Don't Let an Empty Fridge Dull Your Sparkle! ✨ Body: Quick, easy, and reliable! Supermart.ng is your go-to for topping up your groceries without the fuss. Order in minutes, get it in hours. From everyday essentials to special treats, we've got you covered. #EffortlessShopping #LagosGroceries