Brand Tone

Knowledgeable & Passionate, Friendly & Approachable, Community-Focused & Local, Value-Oriented (with a premium selection), Established & Trusted

Brand Values

• •Customer Service Excellence
• •Quality & Selection
• •Community Connection
• •Value
• •Experience & Knowledge

Best Practices

• •Emphasize Local Connection & Heritage: Regularly incorporate "Fort Collins," "Northern Colorado," and the "since 1976" legacy to reinforce trust and community ties.
• •Showcase Expertise Accessibly: Share knowledge about products (tasting notes, pairings, origins) in an enthusiastic but easy-to-understand manner. Avoid jargon unless clearly explained. Highlight staff knowledge.
• •Maintain a Friendly and Welcoming Voice: Use inviting language. Address customers directly (e.g., "you," "your"). Respond to social media comments and inquiries in a personable and helpful way.
• •Balance Value and Quality Messaging: Consistently mention both "everyday discounted pricing" and the "vast, quality selection," including unique and premium items. Use phrases that convey both aspects, like "great value on exceptional finds."
• •Keep it Genuine and Passionate: Let the enthusiasm for the products and serving the community shine through. Use authentic language that reflects a genuine passion for the world of wine, beer, and spirits, rather than overly corporate or generic phrasing.

Social Perception

Trusted Local Retailer, Go-To for Selection & Value, Knowledgeable (but sometimes busy), Community Fixture, Evolving with Customer Needs

Copy Examples

• •🍻 Fort Collins, get ready! Just tapped into SML Uncorked: the latest seasonal brew from [Local Brewery Name]! With notes of [flavor notes], it's the perfect pour for a [seasonal occasion]. Our team's already raving about it! Swing by and let our experts help you discover your new favorite. #SMLUncorked #FortCollinsBeer #CraftBeerLove #ShopLocalFoCo #NewArrival
• •Sip, Save, and Celebrate! 🍷 Explore our hand-picked selection of 'Wines of the Month' – exceptional quality at our everyday discounted prices. From bold reds to crisp whites, your next favorite bottle awaits. Serving Northern Colorado with the best value since 1976! [Link to Wine Specials] #SMLUncorkedDeals #FortCollinsWine #ValueAndVariety
• •Meet Sarah, one of our amazing team members at SML Uncorked! This week, she's recommending [Product Name] – a fantastic small-batch [spirit type] that's perfect for [occasion/cocktail]. Sarah says, '[Quote about why she likes it].' Come say hi and get personalized recommendations from our passionate crew! #StaffPickSML #FortCollinsSpirits #ExpertAdvice #YourNeighborhoodLiquorStore
• •You're Invited! ✨ Join us this Saturday from [Time] for a FREE tasting event featuring [Brand/Type of Alcohol]. It's a fantastic chance to explore new flavors, chat with our knowledgeable team, and enjoy exclusive event-day discounts! At SML Uncorked, we love bringing our community together over great drinks. See you there! #SMLTastingEvent #FortCollinsEvents #CommunityLove #FreeTasting #SMLUncorked
• •For over 45 years, Supermarket Liquors (SML Uncorked) has been Fort Collins' trusted, family-owned source for the finest wines, craft beers, and unique spirits. We're passionate about our selection and dedicated to offering you knowledgeable service and great value, every single day. We're not just a liquor store; we're your neighbors, here to help you find the perfect drink for any occasion. #YourFortCollinsLiquorStore #Since1976 #CommunityProud