Brand Tone

Passionate & Authentic, Transparent & Educational, Creative & Edgy, Approachable & Confident, Community-Focused

Brand Values

• •Traceability & Transparency
• •Fairness & Ethical Sourcing ("Beyond Fair")
• •Supporting Artists
• •Quality & Craftsmanship
• •Creativity & Individuality
• •Innovation

Best Practices

• •Prioritize Transparency in Detail: Always include specific information about the coffee's origin (farm, farmer if possible, region, process) and explicitly mention the artist behind the packaging. This reinforces the core values of traceability and artist support.
• •Embrace "DRINK CREATIVELY": Weave this tagline and its sentiment into calls to action and descriptions. Encourage experimentation and connect the coffee to inspiration and artistic endeavors.
• •Speak with Passion, Not Pretense: Share genuine enthusiasm for the coffee, the farmers, and the artists. Use vibrant, descriptive language for tasting notes but avoid overly technical jargon unless explained. The tone should be knowledgeable yet accessible.
• •Highlight the "Beyond Fair" Ethos: Regularly and clearly communicate the commitment to paying farmers and artists fairly. Explain *why* this is important, connecting it to quality and ethical consumption.
• •Be Confidently Brooklyn: Let the brand's roots in a vibrant, creative hub like Brooklyn subtly influence the language – a little edgy, innovative, and community-aware, without being alienating.

Social Perception

High-Quality Coffee Roaster, Ethical and Socially Conscious Brand, Creative and Unique, Knowledgeable and Passionate, Good Value

Copy Examples

• •This isn't just coffee. It's a story from [Farm Name] in [Country], roasted right here in Brooklyn, and brought to life by artist [Artist Name]. We pay fairly, so you can sip ethically. Taste the difference. DRINK CREATIVELY. #SuperlostCoffee #BeyondFairTrade #CoffeeArt #SpecialtyCoffee
• •Know Your Brew. We trace every bean, pay every farmer justly, and empower artists with every bag. This is coffee with a conscience. This is Superlost. Discover what's new.
• •Meet [Coffee Name] – expect bold notes of [Tasting Note 1] and a whisper of [Tasting Note 2] that’ll get your synapses firing. Grown by the incredible [Farmer's Name/Co-op] at [Altitude] in [Region], these beans are a testament to their craft. We roast 'em light to let that unique origin story shine. Artwork by the visionary [Artist's Name], inspired by the journey. Go on, brew something extraordinary.
• •They said natural process was 'too weird.' We said, 'watch us.' Seven years later, these funky, fruity beans are what we're known for. Why? Because amazing coffee starts with brave farmers and a bit of rebellion. Support real innovation. Support [Farmer Partner]. #SuperlostStory #CoffeeRebels #NaturalProcess #DrinkDifferent
• •Hey Coffee Explorer, Ever wonder who grew your coffee? Or who designed that killer art on your bag? At Superlost, we don’t hide it – we celebrate it. Because knowing the story makes every sip better. This week, we’re spotlighting [Farm Name] and artist [Artist Name]... Read more & fuel your creativity (and theirs!).