Brand Tone

aspirational, collaborative, authentic, youthful, energetic, and trend-aware

Brand Values

• •Community
• •Authenticity
• •Empowerment
• •Innovation
• •Inspiration

Best Practices

• •Lead with "Community" and "Authenticity": Always frame your copy around the concepts of genuine reviews, real users, and a shared community passion. Use words like "community," "real," "honest," and "shared experience."
• •Adopt a Creator-First Tone: Speak the language of social media creators. Use an encouraging, collaborative, and slightly informal tone. Incorporate relevant emojis (✨, 💖, 👇) to maintain a modern, social-native feel.
• •Focus on Verbs of Action and Discovery: Use strong, active verbs that encourage engagement and exploration. Examples: "Discover," "Watch," "Shop," "Join," "Share," "Create."
• •Highlight Benefits, Not Just Features: Instead of saying "We sell cosmetics," say "Discover your next holy grail with reviews you can trust." Focus on the value proposition: confidence in purchasing, a platform for influence, and a community to belong to.
• •Maintain Visual and Textual Consistency: Ensure the energetic, clean, and trendy tone of the copy is reflected in the visuals used across all platforms. The brand's voice should feel cohesive, whether a user is reading a website banner, an Instagram caption, or an email.

Social Perception

For consumers, Superlike is perceived as a trustworthy hub for discovering products through real user experiences. For influencers, it's a valuable platform for monetization and audience growth. For brands, it's an effective marketing agency for authentic engagement. The overall perception is positive and primarily contained within its community.

Copy Examples

• •Your search for the perfect glow is over. ✨ We sent the new Radiance Drops to 50 creators, and the reviews are in! Swipe to see real results from our community. Ready to find your shine? Tap the link in bio to shop the most-hyped serum of the season. #SuperlikeBeauty #RealReviews #GlowUp
• •Shop Real Reviews. Watch honest video testimonials from beauty lovers just like you. Discover your next favorite product with confidence. Join the Superlike Community.
• •(Upbeat, trending audio) Text on screen: Are you obsessed with skincare & makeup? (Quick cuts of different people unboxing products) Text on screen: Do you love sharing your honest opinions? (Shot of someone applying makeup and smiling) Text on screen: Turn your passion into influence. Superlike is looking for new creators. Caption: We see you, beauty creator! ✨ Ready to work with top brands and grow your channel? Superlike is now an official TikTok Live Partner. Apply to join our creator network today! Link in bio. #BeautyCreator #UGC #InfluencerMarketing #SuperlikePartner
• •Connect Your Brand with 1,000+ Authentic Beauty Voices
• •Superlike Official - Authentic Beauty Reviews. Shop Looks from Real Creators.