Brand Tone

Empowering, Knowledgeable, and Reassuring

Brand Values

• •Efficacy & Science
• •Natural Solutions
• •Holistic Well-being
• •Empowerment & Education
• •Quality & Transparency
• •Female-Focused
• •Sustainability/Respect for Environment

Best Practices

• •Lead with Empathy, Follow with Empowerment: Start by acknowledging the customer's challenges (stress, imbalance) in a supportive way, then shift to how Superlativa provides tools and knowledge for them to take charge of their well-being.
• •Educate, Don't Just Sell: Integrate educational snippets about adaptogens, cortisol, hormonal balance, and the science behind the ingredients. This reinforces the 'Knowledgeable' aspect of the tone.
• •Use Clear, Confident Language (Backed by Science): Avoid overly technical jargon but confidently mention 'clinically studied ingredients' or 'formulas based on scientific research' where appropriate. Reference the natural origin of ingredients.
• •Maintain a Calm and Sophisticated Voice: Even when discussing frustrating issues like stress, the language should remain composed, hopeful, and refined, reflecting the desired state of balance the products aim to achieve.
• •Incorporate the Founder's 'Why' Subtly: Weave in the brand's origin story of seeking effective, natural solutions for common female health concerns to build connection and reinforce the brand's mission-driven nature.

Social Perception

Trusted Wellness Partner, Effective Solutions, Aspirational yet Accessible, Modern & Innovative, Community-Oriented

Copy Examples

• •Headline: Feeling Overwhelmed? Reclaim Your Calm, Naturally. Body: Modern life pulls you in a million directions. Superlativa's Electra, powered by clinically studied Ashwagandha Sensoril®, helps your body adapt to stress, so you can navigate your day with clarity and composure. Take control of your well-being. (Tone: Empowering, Reassuring, Knowledgeable)
• •Headline: Unlock Your Inner Balance. Discover Superlativa. Body: True wellness isn't about quick fixes. It's about understanding your body and giving it the natural support it needs. Our adaptogenic formulas are scientifically crafted to help regulate cortisol and restore your equilibrium. Feel the Superlativa difference. (Tone: Knowledgeable, Empowering, Sophisticated)
• •Headline: More Than Just Supplements. It's a Movement Towards Well-being. Body: Join over 100,000 women who are choosing Superlativa for a life with less stress and more vitality. Founded on science and a passion for natural solutions, we're here to educate and empower you on your journey to feeling your best. (Tone: Community-focused, Empowering, Supportive)
• •Headline: The Science of Serenity. Body: At Superlativa, we don't guess. We research. Our adaptogenic blends feature ingredients like Bacopa and Schisandra berries, chosen for their proven benefits in enhancing mental clarity and combating fatigue. Elevate your routine with nature's intelligence. (Tone: Knowledgeable, Confident, Natural)
• •Headline (Short, for social media): Stressed? Your Body Knows Best. Support it with Superlativa. Caption: Adaptogens like Ashwagandha help your system build resilience against daily stressors. Our Electra formula is designed for your modern life. #SuperlativaBotanicals #Adaptogens #StressRelief #WomensWellness #NaturalHealth (Tone: Direct, Supportive, Empowering)