Brand Tone

Friendly, Conscious, and Practical

Brand Values

• •Eco-Consciousness
• •Uniqueness
• •Community
• •Family Focus

Best Practices

• •Lead with 'Why': Always start with the eco-friendly and unique angle. Instead of just saying "New water bottle," say "Stay hydrated and help the planet with the new Savannah Safari Water Bottle."
• •Use Simple, Warm Language: Avoid overly technical terms. Use words like "gentle," "kind," "charming," "mindful," and "thoughtfully" to maintain a friendly and approachable tone.
• •Tell the Story Behind the Products: Whenever possible, explain what makes a product special. Is it handmade? Made from a specific sustainable material? Designed by a local artist? This adds value and reinforces the "unique" proposition.
• •Balance "Kids" and "Home": Ensure your marketing copy gives equal attention to both sides of the brand name. Create separate content streams that speak directly to parents shopping for kids and to adults looking for eco-conscious home goods.
• •Incorporate the Community Feel: Use language that reflects your local roots. Phrases like "From our Emsworth home to yours" or "A community favourite" can translate the "personal touch" of the physical store to the digital space, fostering a sense of connection with online customers.

Social Perception

A Small, Cherished Local Business with an Eco-Friendly Mission

Copy Examples

• •Make bath time a fun-time planet-saving adventure! 🛁✨ Our new Panda Yourself Bath Bombs are crafted with gentle, kid-friendly ingredients. Because being kind to the planet should be as easy and fun as taking a bath. #EcoKids #Superkidz
• •Mindfully Made for Merry Moments. Discover our collection of unique, eco-friendly Christmas gifts and decor that are gentle on the earth but big on festive cheer.
• •Boring? No way. New eco-friendly arrivals for your home & little ones!
• •Bring a touch of nature indoors. This beautiful New England Green Bird Nesting Box isn't just a charming addition to your garden; it's a safe haven for your feathered friends. Made from sustainable materials, it’s a small choice that makes a big difference. #HomeOasis
• •We started Superkidz and Home Oasis with a simple idea: eco-friendly products shouldn't be boring. From our little shop in Emsworth to our online store, we hand-pick every item, looking for unique gifts that are kind to our planet and perfect for your family.