Brand Tone

Empowering, Knowledgeable, and Friendly

Brand Values

• •Creativity & Transformation
• •Quality & Superiority
• •Ease of Use
• •Community
• •Sustainability

Best Practices

• •Always frame your copy to inspire action and build confidence. Use phrases like "You can create," "Transform your," and "It's easy to."
• •Use a first-person ("we," "our") or second-person ("you," "your") narrative to create a direct, personal conversation with your audience. Avoid overly corporate or distant language.
• •Let customer projects and before-and-after shots do the talking. Your copy should complement these visuals by highlighting the transformation and the feeling of accomplishment.
• •Consistently share tips, tricks, and full tutorials. This reinforces your brand's authority and builds a loyal following that trusts your expertise.
• •Weave your core values into your copy naturally. Mention "eco-friendly" when discussing safety and materials, "superior coverage" when talking about quality, and "community" when sharing user photos. This creates a strong, cohesive brand identity.

Social Perception

A premium, trustworthy, and supportive craft brand, perceived as a key partner in the creative process and a go-to resource for high-quality materials and reliable advice.

Copy Examples

• •Don't just change your furniture, transform it. ✨ This old dresser was waiting for a second chance, and our Chalky Paint in 'Willow' delivered. One coat was all it took to go from forgotten to unforgettable. What piece in your home is calling for a creative touch? #SuperiorPaintCo #FurnitureFlip #DIYMagic #PaintedFurniture #BeforeAndAfter
• •Stop dreaming and start creating! With Superior Paint Co.'s eco-friendly chalky paint, you don't need to be a pro to get a flawless, professional finish. No sanding, no priming, just pure creative joy. Shop our colors now and get 15% off your first project kit!
• •Command attention with Iron Gate, our richest and most dramatic soft black. Perfect for creating a bold statement piece or adding a touch of modern elegance to any room. Our signature chalky paint offers superior adhesion and a velvety matte finish that's as durable as it is beautiful. With ultra-low VOCs, you can transform your space with confidence and creativity. Just one quart is enough to bring several of your favorite pieces to life.
• •Your Home, Reimagined. Discover the joy of transforming your furniture with our easy-to-use, eco-friendly chalky paint. Let's create something beautiful together.
• •4 Steps to a Flawless Finish. Grab your favorite Superior color and let's turn that thrift find into a treasure. Our blog has the full guide to painting furniture like a pro! #DIYTutorial #ChalkPaint #FurnitureMakeover #SuperiorPaintCo