Brand Tone

Friendly and Welcoming, Eclectic and Unique, Stylish and Fashion-Forward, Playful and Enthusiastic

Brand Values

• •Sustainability
• •Individuality and Self-Expression
• •Quality Curation
• •Customer Connection and Service
• •Affordability/Value

Best Practices

• •Embrace 'Super': Use words like 'super,' 'goodie,' 'treasure,' 'gem,' and other positive, slightly playful descriptors that align with the brand name and customer experience.
• •Stay Friendly and Approachable: Write as if you're talking to a friend who loves fashion. Use contractions, welcoming language, and an enthusiastic voice. Avoid overly formal or stuffy corporate speak.
• •Highlight Uniqueness and Curation: Emphasize the 'eclectic,' 'curated,' 'vintage,' and 'modern secondhand' aspects to underscore the unique nature of the inventory.
• •Incorporate a Subtle Nod to Sustainability: Casually mention the benefits of shopping secondhand or use phrases like 'shop sustainably' where appropriate, aligning with a core value.
• •Be Genuine and Passionate: Let the love for fashion, vintage, and helping people find their style shine through in the copy. Authenticity resonates with customers who appreciate the curated and personal touch of the boutique.

Social Perception

Highly Positive, Trusted Source for Unique Finds, Welcoming and Inclusive, A 'Staple' in the Community

Copy Examples

• •Instagram Post (New Arrivals): Silverlake, get ready to sparkle! ✨ Our latest drop of vintage treasures and modern must-haves has just hit the floor. Come uncover your next supergoodie! #SupergoodieShop #VintageFinds #SilverlakeShopping #UniqueStyle #ShopSustainably
• •Website Homepage Banner: More Than Just Clothes – It's Your Story. Discover Eclectic Vintage & Modern Styles at Supergoodie. Shop Authentically You.
• •In-Store Signage: Found your super goodie? Our friendly stylists are here to help you complete the look! Just ask us anything! 😊
• •Email Newsletter Subject: Psst... Your Next Favorite Outfit Just Arrived at Supergoodie! 😉
• •Promotional Tweet/X Post: Tired of the same old styles? Dive into a world of unique patterns, timeless classics, and super goodies at our Silverlake boutique! 💖 Your wardrobe will thank you. #LAThrift #VintageFashion #Supergoodie