Brand Tone

Aspirational yet accessible. It balances a sense of effortless Italian style with a down-to-earth, casual feel. The language used in its marketing materials is often evocative and focuses on a lifestyle of ease and timelessness. Words like "effortless," "classic," "timeless," and "comfortable" are frequently used to describe the brand and its products.

Brand Values

• •Heritage and Authenticity
• •Timeless Style
• •Comfort and Practicality
• •Sustainability

Best Practices

• •Maintain a Consistent Tone of Voice: Whether creating social media posts, email newsletters, or website content, ensure the language is always aspirational yet accessible.
• •Highlight Core Values: Regularly incorporate the brand's values of heritage, timeless style, comfort, and sustainability into your messaging.
• •Tell a Story: Use storytelling to connect with your audience on an emotional level. Share the history of the brand, the inspiration behind a new collection, or the stories of the people who wear your shoes.
• •Use Evocative Language: Choose words that paint a picture and evoke a feeling of effortless style and laid-back refinement.
• •Engage with Your Community: Encourage user-generated content and feature your customers in your marketing materials to build a sense of community and authenticity.

Social Perception

Superga is widely perceived as a stylish, reliable, and versatile footwear brand. Consumers appreciate its classic designs that can be easily paired with a variety of outfits. The brand has a strong following among both men and women, and it has successfully cultivated an image of "cool-coded" simplicity. While most customers are satisfied with their purchases, some have raised concerns about inconsistent sizing and the longevity of the shoes, indicating that there is room for improvement in quality control.

Copy Examples

• •Step into a century of Italian style. The Superga 2750: classic, comfortable, and effortlessly you.
• •From city streets to sandy shores, your perfect pair awaits. Superga—the ultimate companion for your everyday adventures.
• •Effortless style, sustainable design. Walk with purpose in our new collection of organic canvas sneakers.
• •More than a shoe. It's a statement. Join the generations who have made Superga their own.
• •The iconic 2750, reimagined. Discover our latest collaboration and add a touch of avant-garde to your classic look.