Brand Tone

Calm & Serene, Thoughtful & Mindful, Artisanal & Appreciative, Authentic & Transparent, Inspirational & Aspirational (in a gentle way)

Brand Values

• •Nature & Natural Materials
• •Artisanship & Craftsmanship
• •Sustainability & Ethical Sourcing
• •Mindful Living & Slow Consumption
• •Authenticity & Imperfection
• •Tranquility & Well-being

Best Practices

• •Create a Brand Voice Guide: Document key tone characteristics (e.g., calm, thoughtful, authentic), preferred vocabulary (e.g., "sanctuary" vs. "house," "artisan" vs. "supplier"), and words to avoid. Share this with anyone creating content.
• •Immerse in the Brand's "Why": Always write with the core values (nature, artisanship, mindfulness) in mind. Let these principles guide the messaging, ensuring every piece of copy reinforces what Naturalism Studio stands for.
• •Focus on Sensory Language and Storytelling: Use descriptive words that evoke the textures, scents (implied), and feelings associated with natural materials and serene environments. Tell the story behind the products, the materials, or the artisans.
• •Maintain Visual-Textual Harmony: Ensure the copy complements the visual aesthetic. If the visuals are minimalist and earthy, the copy should be equally uncluttered, gentle, and authentic, avoiding overly loud or salesy language.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently reflect the desired tone. Get feedback and make adjustments as the brand evolves, always checking back against the core values.

Social Perception

Aesthetically Pleasing & Curated, High Quality & Unique, Ethical & Conscious, Niche & Boutique, Trustworthy & Passionate

Copy Examples

• •Product Description (e.g., for a linen cushion): Embrace the quiet comfort of pure linen. Our [Product Name] cushion, woven from the finest natural flax, brings a touch of understated elegance and serene texture to your sanctuary. Each thread tells a story of slow craftsmanship, inviting moments of peaceful repose.
• •Instagram Caption: Finding beauty in the everyday. ✨ Our latest collection of artisan-made ceramics is a gentle reminder to slow down, savor the moment, and cherish the simple rituals that bring joy to our homes. Discover pieces that speak to your soul. #NaturalismStudio #HandmadeHome #MindfulLiving #ArtisanCeramics
• •Email Newsletter Subject Line: Invite Calm In: New Arrivals for a More Serene Home Email Body Snippet: At Naturalism Studio, we believe your home should be a haven – a place where nature’s tranquility meets thoughtful design. Explore our newly curated pieces, each chosen to help you cultivate a space that nurtures and inspires.
• •"About Us" Page Snippet: Naturalism Studio was born from a desire to reconnect with the elemental – the earth, the artisan's hand, the quiet rhythm of nature. We curate mindfully crafted homewares that transform houses into sanctuaries, fostering a deeper appreciation for the beauty of the natural world and the stories held within each unique piece.
• •Promotional Ad Copy (e.g., for a seasonal sale): Refresh your space with intention. For a limited time, enjoy [Discount Percentage]% off select handcrafted pieces from Naturalism Studio. Bring lasting beauty and mindful design into your home this season. #ConsciousDecor #NaturalMaterials #ArtisanalSale