Brand Tone

Friendly & Approachable, Curated & Quality-Conscious, Community-Oriented, Modern & Artisanal, Enthusiastic & Appreciative

Brand Values

• •Quality
• •Community
• •Hospitality
• •Curation/Thoughtfulness
• •Local Support

Best Practices

• •Embrace Warmth and Friendliness: Use welcoming language. Words like 'your,' 'we,' 'hello,' and friendly questions can make the copy more personal and inviting.
• •Highlight Quality and Curation: Use descriptive adjectives that convey craftsmanship, thoughtfulness, and high-quality ingredients/materials (e.g., 'artisanal,' 'hand-picked,' 'locally sourced,' 'small-batch').
• •Foster a Sense of Community: Speak to your audience as 'neighbors' or part of the 'Superette family.' Mention local connections, events, or how the space serves as a community hub.
• •Maintain an Enthusiastic and Appreciative Voice: Express genuine excitement for new products, seasonal offerings, or simply the joy of serving customers. Show gratitude for their patronage.
• •Keep it Visually Cohesive (Where Applicable): Ensure that the tone of the copy aligns with the visual branding. For Superette, this means a clean, modern, yet warm and appealing aesthetic that the copy should complement. Use emojis judiciously on platforms like Instagram to enhance approachability without undermining quality.

Social Perception

Superette PDX likely aims to be perceived as a welcoming, high-quality neighborhood spot where customers can enjoy good food and coffee, and also discover unique, curated products. It's positioned as more than just a cafe; it's a 'marketplace,' suggesting a broader lifestyle appeal. The perception is likely that of a local gem that is both a reliable daily stop (for coffee, lunch) and a place for occasional special finds.

Copy Examples

• •Instagram Post (New Pastry): "☀️ Mornings just got a little brighter! Our new [Pastry Name] is flaky, buttery, and bursting with [Flavor Profile]. Pair it with your favorite coffee for the perfect start to your day. Come on by, your taste buds will thank you! #SuperettePDX #PortlandCoffee #ArtisanPastry #NeighborhoodCafe #TreatYourself"
• •Website Marketplace Spotlight: "Discover the stories behind our shelves. ✨ This week, we’re highlighting [Local Artisan/Brand Name]! We love their commitment to [Quality/Craftsmanship], and their [Product Type] is a true taste of Portland. Available now in our marketplace. #ShopLocalPDX #CuratedGoods #SuperetteMarketplace #SupportArtisans"
• •Facebook Post (Community Event/Seasonal Special): "Hello, neighbors! 👋 Get into the [Season] spirit with us. We're now serving our [Seasonal Drink/Dish] – a cozy blend of [Key Ingredients]. It's the perfect companion for these crisp [Season] days. Stop by and feel the warmth! #SuperetteCommunity #PortlandEats #SeasonalFlavors #PDXCafe"
• •Email Newsletter Snippet (Highlighting Wine Selection): "Uncork something special this week. 🍷 Our curated wine selection features unique finds perfect for any occasion, from weeknight dinners to weekend celebrations. Let our team help you pick the perfect bottle to take home. Cheers to good company and great wine! #SuperetteWine #PDXMarketplace #CuratedWine #ShopSuperette"
• •Short Ad Copy (General Awareness): "Your Downtown Oasis. Superette PDX: Serving thoughtfully crafted coffee, delicious food, and unique marketplace finds. A warm welcome awaits. Visit us at [Address/Neighborhood]. #SuperettePDX #CafeAndMarketplace #PortlandOR #ConvivialSpace"