Brand Tone

Enthusiastic & Positive, Customer-centric & Appreciative, Conscientious & Trustworthy, Approachable & Friendly, Polished & Quality-Focused

Brand Values

• •Customer Focus
• •Quality
• •Sustainability
• •Giving Back to Society
• •Passion & Entrepreneurial Spirit
• •Transparency

Best Practices

• •Embrace "Super Duper" Positivity: Consistently weave in enthusiastic and joyful language. Use words like "wonderful," "fabulous," "delightful," "joy," and, of course, "super duper" (where appropriate and not overused) to reflect the brand name's inherent optimism.
• •Prioritize the Customer: Always write with the customer's experience in mind. Use "you" and "your" frequently. Anticipate their needs and highlight benefits like the "luxury order experience," prompt service, and how the candles will enhance their lives. Keep a friendly, approachable, and helpful tone (e.g., "We are always happy to help").
• •Highlight Quality and Care: Continuously reinforce the commitment to high-quality products, meticulous packaging, and attention to detail. Use descriptive words that convey craftsmanship and the premium nature of the brands they stock and their service.
• •Share Your Story & Values: Don't shy away from mentioning the brand's origins (student entrepreneurs), its status as a small, family-run UK business, and its core values like sustainability and giving back. This builds connection and trust.
• •Be Authentically Enthusiastic: Let the genuine passion for the products and the business shine through. Whether it's excitement about a new scent or appreciation for customer support, authenticity in enthusiasm is contagious and reinforces the "Super Duper" spirit.

Social Perception

Highly Positive, Trusted, Supportive of Small Business, Missed When Unavailable, Associated with Joy and Gifting

Copy Examples

• •Ready for a *super duper* treat? ✨ Discover wonderfully scented candles, lovingly packed and delivered with a smile. We're all about bringing you that luxury experience, from our countryside shop to your cozy home. #SuperDuperCandles #LuxuryExperience #SmallBizLove
• •Hello Sunshine! ☀️ Our new Summer Glow candle is here to make your days *super duper* bright! Imagine [Scent Notes e.g., zesty lemon, sweet vanilla, and a hint of sea salt] swirling through your space. Hand-picked quality, because you deserve the best. Click to welcome summer in!
• •More than just candles, we're the Super Duper Candle Company – a small team with a *super duper* passion for quality and making you smile! Started by students and fueled by your amazing support, we believe in a luxury experience that's also kind to the planet. Thanks for being part of our journey! 😊
• •Guess What, Candle Lovers? 🎉 We're back and feeling *super duper* excited! We've missed you! Get ready to rediscover your favorite scents and explore some gorgeous new arrivals. As always, expect beautifully packaged happiness, straight to your door. Shop now and let the good times glow!
• •Feeling the *super duper* love! 🥰 Nothing makes our day more than hearing from happy customers like [Customer Name/Initial]! We pour our hearts into every order, ensuring top quality and a little bit of joy with every candle. Thank you for choosing our small business! #CustomerLove #CandleCommunity #SuperDuperFeedback