Brand Tone

Cool & Confident, Stylish & Contemporary, Slightly Edgy & Bold, Quality-Focused, Engaging & Approachable

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Design Innovation
• •Urban Adventure & Lifestyle
• •Sustainability

Best Practices

• •Use Strong Verbs & Confident Language
• •Emphasize Quality & Detail (Subtly or Directly)
• •Maintain a Cool & Slightly Edgy Vibe
• •Incorporate Lifestyle & Aspiration
• •Stay Visually Consistent with Language

Social Perception

Fashionable & Trendy, Premium High-Street, Distinctive & Recognizable, Good Quality, Aspirational

Copy Examples

• •Face the season head-on. Our new [Jacket Name] fuses iconic Superdry detailing with unparalleled warmth. Built for the urban explorer. Crafted to last. Define your style. #SuperdrySA #UrbanEdge #NewCollection
• •Style doesn't take a break. Neither do the savings. Gear up with signature Superdry quality at [X]% off. Limited time. Unmistakable style. Own it. Shop the sale now. #SuperdrySale #StyleStatement #QualityWear
• •Cityscapes & Superdry threads. It’s more than clothing, it’s a statement. Engineered for the journey. Designed for you. Where will your style take you today? #SuperdryLife #MySuperdry #StreetStyleZA
• •Bold graphics or classic vintage? Every Superdry tee tells a story. Which one is yours? Drop your pick below. 👇 #SuperdryTees #GraphicArt #VintageInspired #ExpressYourself
• •Obsessively designed, relentlessly crafted. The [Hoodie Name] features premium soft-touch fabric, iconic embroidered logos, and that signature Superdry fit. It’s not just a hoodie, it’s your new essential. #SuperdryDetail #CraftedForComfort #IconicStyle