Tono de Marca

friendly, approachable, and uplifting

Valores de Marca

• •Quality
• •Handmade & Local
• •Simplicity & Effectiveness
• •Responsible Production
• •Giving Back & Community
• •Customer Connection & Appreciation
• •Joy and Confidence

Mejores Prácticas

• •Embrace "Friendly & Uplifting" Language: Use positive, encouraging words. Keep the tone conversational and approachable, as if talking to a friend. Think "giddy," "fam," "love," "amazing."
• •Highlight "Handmade & Quality": Consistently weave in the handmade nature and high-quality aspect of the products. This reinforces key brand differentiators.
• •Focus on "Simplicity & Solutions": Frame product benefits around making hair care easier and solving common hair frustrations (e.g., "no more bad hair days," "effortless style").
• •Maintain a "Community & Inclusive" Feel: Use inclusive language like "Supercrush Fam." Encourage interaction and sharing to foster a sense of belonging.
• •Be "Genuine & Passionate": Let the founders' passion for the products and the brand's journey shine through. Authenticity in storytelling resonates with customers.

Percepción Social

Positive product experience, appreciation for handmade & local, good customer service, aesthetic appeal, and community focus

Ejemplos de Copy

• •✨ Hello, gorgeous hair! ✨ Say goodbye to blah hair days and HELLO to your new BFFs! Our latest collection of handmade scrunchies just dropped, crafted with love (and the good-for-your-hair fabrics you adore!) right here in Canada. Get ready to feel effortlessly fabulous. 😉 Welcome to the Supercrush Fam! #Supercrush #HandmadeWithLove #GoodHairDayEveryday #NewCollection #ShopLocalCanada
• •Meet your mane's new obsession! 💖 This isn't just a claw clip; it's your secret weapon for instant style and all-day hold. Designed to be super gentle yet totally dependable, it makes those 'I woke up like this' (but better!) moments super simple. Handmade with care, because your hair deserves the best! #SupercrushStyle #EffortlessHair #ClawClipLove #HairGameChanger
• •👋 Hey Supercrush Fam! A little something to make you smile (and your hair amazing!). Tired of hair that just won't cooperate? We get it! That's why we pour our hearts into creating beautiful, high-quality accessories that make your daily routine a little easier and a lot more fun. From our iconic scrunchies to game-changing claw clips, we're here to help you crush your hair goals, effortlessly! Plus, feel good knowing you're supporting a women-owned biz that gives back. [Link to Shop]
• •30 seconds to a super cute updo? Challenge accepted! ✅ Watch how our [Product Name] makes it easy peasy. No more bad hair days, just good vibes & great hair! ✨ Try it & tag us! #Supercrush #HairTutorial #EasyHairstyles #TikTokMadeMeBuyIt #HairHacks
• •More than just hair accessories, Supercrush is a feeling! Born from a mother-daughter duo's dream in Vancouver, we lovingly handcraft each piece to bring a little extra joy and simplicity to your day. We believe in super high quality, responsible production, and the power of a good hair day to make you feel like you can supercrush anything! Join our fam and let's make every day a great hair day.