Tono de Marca

Encouraging & Empowering, Playful & Fun, Educational & Informative, Inclusive & Caring, Passionate & Mission-Driven

Valores de Marca

• •Inclusivity: Creating products accessible and beneficial to all children, including those with intellectual disabilities, cognitive disorders, or autism spectrum disorders.
• •Autonomy: Empowering children to develop daily life skills and independence.
• •Learning through Play (Ludo-pedagogy): Belief in the power of fun and engagement as educational tools.
• •Quality & Expertise: Developing games in collaboration with educational and medico-social professionals, using durable and eco-responsible materials (FSC certified).
• •Family & Social Connection: Creating opportunities for quality family time and collaborative play.
• •Positive Impact: Aiming to make a real difference in children's development and family lives.

Mejores Prácticas

• •Always Prioritize Inclusivity in Language: Use person-first language (e.g., "children with autism" rather than "autistic children" unless preferred by the community). Ensure messaging resonates with and respects children of all abilities and their families.
• •Emphasize Empowerment and Positive Reinforcement: Frame learning as an exciting journey of discovery and skill-building. Highlight how the products boost confidence and celebrate small victories.
• •Maintain a Balance of Playfulness and Expertise: While the tone should be fun and engaging, always subtly weave in the research-backed and expert-driven nature of the products to build credibility.
• •Speak Directly to the "Why": Connect product features to the core values of autonomy, family connection, and joyful learning. Explain *how* the games achieve their positive impact.
• •Be Authentic and Passionate: Let the genuine care for children's development and the belief in the power of inclusive play shine through in every communication. Share the brand's story and mission when appropriate.

Percepción Social

Positive, Innovative, Trustworthy, Socially Conscious

Ejemplos de Copy

• •Headline: Unlock Your Child's Independence, One Playful Moment at a Time! Body: Discover Jeunoh's "Super Co-quotidien" – the fun, inclusive board game designed with experts to help *all* children master daily skills and build confidence. Let's make learning an adventure!
• •Social Media Post: Tired of screen time battles? 🙋‍♀️ "Super Co-quotidien" brings families together for giggles and growth! Watch your little ones beam with pride as they learn about routines, responsibilities, and teamwork. #Jeunoh #PlayfulLearning #FamilyFun #ChildDevelopment
• •Product Description Snippet: More than just a game, it's a stepping stone to autonomy. Developed with child development specialists, "Super Co-quotidien" is lovingly crafted to be inclusive for every child, including those with TSA, DYS, and other learning differences. Because every child deserves to shine!
• •Email Subject Line: 🎉 Yay! Learning Daily Skills Just Got a Super Fun Makeover! Email Body: At Jeunoh, we believe in the magic of play. Our award-winning games are here to empower your child, making everyday tasks exciting and achievable. See how we're helping little heroes grow!
• •Ad Copy for Professionals: Equip your practice with a tool that truly understands diverse learning needs. Jeunoh's "Super Co-quotidien" is an expert-approved, inclusive game that supports therapists, educators, and specialists in fostering autonomy and social skills in children. Make a lasting impact, playfully.