Brand Tone

Direct and Promotional, Value-Oriented, Informal, Not Actively Engaging

Brand Values

• •Variety/Selection
• •Affordability
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., playful, professional, helpful, witty), and language style. Include do's and don'ts for communication.
• •Know Your Audience: Understand who you're talking to. Tailor your language and tone to resonate with your target customers in Australia.
• •Consistency Across Platforms: Ensure the brand voice is consistent whether it's a social media post, email, or website copy. While the style might adapt slightly to the platform, the core personality should remain the same.
• •Use Storytelling: Connect with your audience on an emotional level by incorporating storytelling that reflects the brand's values and how products fit into customers' lives.
• •Listen and Adapt: Monitor how your audience responds to your copy. Pay attention to comments and engagement to refine your tone and messaging over time. Actively engaging with the audience by responding to comments and messages helps maintain the brand voice.

Social Perception

Low Visibility/Potentially Inactive, Uncertain Customer Experience

Copy Examples

• •Facebook/Instagram Post (Relaunch Teaser): Remember us? 😉 SuperBuyerAU is gearing up to bring you fantastic deals on everything you need, from home essentials to the coolest gadgets. Get ready to rediscover your one-stop savings shop! #SuperBuyerAUReturns #AussieDeals #ComingSoon
• •Product Highlight (Kitchen Gadget): Tired of kitchen chaos? 🤔 Our new 5-in-1 SuperSlicer makes meal prep a breeze! Slice, dice, and chop your way to deliciousness. Limited stock available – grab yours and reclaim your kitchen time! ✨ #SuperBuyerAU #KitchenHacks #HomeCooking #AussieKitchen
• •Email Subject Line (Promotional): 🎉 You're Invited! Super Savings Are BACK at SuperBuyerAU! 🎉
• •Pinterest Pin Description (Home Decor): Cozy up your space without breaking the bank! 🛋️ Explore our new collection of affordable and stylish home decor at SuperBuyerAU. Your dream home is just a click away. #SuperBuyerHome #AussieDecor #BudgetFriendlyLiving #HomeInspo
• •General Brand Post (Community Focus, if reactivating): What's the one household item you can't live without? Share your must-haves in the comments below! We're always looking for the best products to bring to our SuperBuyerAU family. 👇 #SuperBuyerCommunity #AussieFavourites #OnlineShoppingAustralia