Brand Tone

Inspiring and Creative, Friendly and Approachable, Supportive and Educational, Modern and Trendy, Enthusiastic and Passionate, Joyful and Playful

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Accessibility and Inclusivity
• •Community
• •Modernity
• •Empowerment
• •Joy of Making
• •Sustainability (Implied)

Best Practices

• •Lead with Positivity and Enthusiasm: Use upbeat, encouraging language. Words like "joy," "love," "create," "inspire," "new favorite," and emojis (used thoughtfully) can convey passion.
• •Prioritize Clarity and Support: Write instructions and descriptions that are easy to understand. Emphasize the support available (tutorials, community, clear steps) to build confidence, especially for less experienced sewists.
• •Speak the Language of the Modern Maker: Use contemporary phrasing that resonates with a fashion-conscious DIY audience. Highlight how patterns can be adapted for current trends while retaining timeless appeal.
• •Foster a Sense of Community and Belonging: Regularly include calls-to-action that encourage interaction, sharing of projects (e.g., "Show us your version!", "Tag @mysuperbison!"), and joining the brand's online groups. Make users feel like they are part of the "Super Bison family."
• •Inject Playfulness and Warmth: Don't be afraid to be a little playful or use friendly, conversational language. Reflect the "J'ai la banane" (I'm all smiles) spirit where appropriate to make the brand feel relatable and approachable.

Social Perception

Highly Respected and Trusted, Innovative and Prolific, Community-Focused, Inspiring and Motivating, Beginner-Friendly, Fashion-Forward

Copy Examples

• •✨ Dream it, Make it, Wear it! ✨ Our new [Pattern Name] is your next sewing adventure. With easy-to-follow steps and endless possibilities for customization, you'll create a piece that's uniquely YOU. Ready to fall in love with your handmade wardrobe? #SuperBison #SewCreative #DIYFashion
• •Hello, Sunshine Sewists! ☀️ Looking for a satisfying weekend project? The [Pattern Name] blouse offers chic style with a joyful making experience. We've packed the instructions with tips, and our community is always here to cheer you on! What fabric will you choose? #SuperBisonPatterns #HappySewing #MeMadeEveryday
• •From tiny tots to stylish teens, and for every adult in between – Super Bison has a pattern to spark your creativity! Discover our latest collection of [mention fabric type, e.g., 'cozy French terry'] perfect for comfy, fashionable makes. Let's sew smiles together! 😊 #SuperBisonFamily #SewingForEveryone #ModernMaker
• •Stuck on a stitch? Or bursting to share your latest Super Bison triumph? 🎉 Join our amazing Facebook community, 'Super Bison les Addicts'! It's the friendliest sewing circle online for tips, inspiration, and all the bison love. #SuperBisonCommunity #SewistsSupportingSewists #CreativeJourney
• •Style meets Simplicity! Our [Pattern Name] dress isn't just a pattern; it's an invitation to create something beautiful and feel fantastic wearing it. We believe sewing should be fun and fulfilling, and this design is all about that! Grab your kit and let's make magic. #SuperBison #HandmadeWithLove #SewStylish