Brand Tone

Value-Driven/Promotional, Helpful/Service-Oriented, Accessible/Friendly, Trustworthy/Established

Brand Values

• •Value for Money
• •Customer Service
• •Choice/Variety
• •Accessibility
• •Trust/Reliability

Best Practices

• •Emphasize Value Consistently: Every piece of copy should, where appropriate, circle back to the core promise of great deals and affordability, reinforcing the "Super Bargain" aspect of iTravel2000. Use phrases like "best value," "lowest price," "smart travel," "affordable getaways."
• •Maintain a Friendly and Approachable Voice: Use conversational language. Address the customer directly ("you," "your"). Avoid overly formal or technical jargon. The tone should feel like helpful advice from a trusted travel-savvy friend.
• •Build Trust Through Transparency and Longevity: Reference the company's history (founded in 1994) and its status as a trusted Canadian travel provider when relevant. Be clear about terms and conditions for deals.
• •Focus on Solutions and Ease: Highlight how iTravel2000 makes travel planning easy and accessible – from a user-friendly website to expert agents and flexible payment options.
• •Be Aspirational yet Attainable: While showcasing exciting destinations and travel dreams, always tie it back to the possibility of achieving these dreams through the value offered by iTravel2000. Copy should inspire wanderlust but also reassure customers that it's within reach.

Social Perception

Deal Seekers' Go-To, Mixed Customer Service Experience, Established but Evolving, Convenient Online Platform

Copy Examples

• •Headline: Your Dream Vacation Starts Here (for Less!) Body: At Super Bargain by iTravel2000, we believe amazing getaways shouldn’t break the bank. Explore top destinations with our unbeatable deals and expert travel advice. Your adventure is waiting! Call to Action: Find Your Super Bargain!
• •Headline: Trusted Travel, Unbeatable Prices. That's iTravel2000. Body: For over 25 years, we've helped Canadians discover the world without overspending. From sun-soaked beaches to vibrant city escapes, get the best value, guaranteed. Call to Action: Book Smart, Travel More!
• •Headline: WOW Deals are Just a Click Away! Body: Why pay more? Super Bargain finds you the best prices on flights, hotels, and all-inclusive packages. Our Travel Experts are here to help you plan the perfect trip. Call to Action: Get Your WOW Deal Today!
• •Headline: Making Memories More Affordable. Body: With flexible payment options and our Price Drop Protection™, your next incredible journey is closer than you think. Discover the Super Bargain difference with iTravel2000. Call to Action: Explore Affordable Vacations.
• •Headline: Don't Just Dream It. Book It (at a Super Bargain)! Body: Your trusted source for incredible travel deals is here. We work with top partners to bring you the best selection and prices. What are you waiting for? Call to Action: Start Your Journey!