Brand Tone

Enthusiastic and Passionate, Accessible and Inclusive, Authoritative yet Friendly, Value-Driven, Community-Oriented, Adventurous and Outdoorsy

Brand Values

• •Quality
• •Accessibility/Inclusivity
• •Value
• •Customer Satisfaction/Service
• •Innovation and Pioneering Spirit
• •Passion for SUP
• •Community

Best Practices

• •Develop a "Voice & Tone" Guide: Document the core characteristics of the brand's voice (e.g., adventurous, friendly, knowledgeable) and the appropriate tone for different contexts (e.g., website copy, social media, customer service).
• •Know Your Audience: Understand who you're talking to – their aspirations, pain points, and language. Tailor copy to resonate with both beginners seeking accessibility and more experienced paddlers looking for quality and value.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain features and benefits in a way that's easy for everyone to understand, reinforcing the value and accessibility of the products.
• •Show, Don't Just Tell: Use vivid, evocative language and customer stories/testimonials to showcase the experience and lifestyle associated with the brand, rather than just listing product features.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website aligns with social media posts, email marketing, and even customer service interactions to build a cohesive and recognizable brand identity.

Social Perception

Generally Positive, Pioneer Status, Good for Beginners/Recreational Use, Austin Icon, Questions on High-Performance, Direct-to-Consumer Model Awareness

Copy Examples

• •Headline (Website Banner/Social Media Ad): Your Adventure Starts Here. Quality SUPs, Unbeatable Value. Explore the Water with SUP Boards!
• •Social Media Post (Community Focus): Weekend forecast: 100% chance of paddling! ☀️ Where are you taking your SUP Board? Tag us in your adventures! #SUPLife #PaddleEverywhere #SUPBoards
• •Product Description Snippet (Focus on Quality & Accessibility): Crafted with premium, lightweight materials for ultimate stability and glide. Whether you're a first-timer or a seasoned pro, our boards are designed to get you on the water and loving it. Experience the SUP Boards difference.
• •Email Subject Line (Promotional): 🌊 Make Waves Without Breaking the Bank! Shop SUP Boards' Summer Sale!
• •Brand Story Snippet (About Us Page): From pioneering flatwater paddling to becoming a global community, SUP Boards is driven by one mission: to share the joy of stand-up paddling with everyone. Quality gear, accessible to all.