Brand Tone

Friendly and Approachable, Knowledgeable and Professional, Community-Oriented, Reliable and Trustworthy, Helpful

Brand Values

• •Quality: Commitment to providing high-quality products, including testing and trying new items.
• •Customer Focus: Prioritizing customer needs through helpful advice, good service, and even going the extra mile.
• •Local Community Support: Being a locally owned business that supports local trades and the community.
• •Expertise: Leveraging their knowledge of local conditions and landscaping to assist customers.
• •Value: Offering competitive prices for their products and services.

Best Practices

• •Be Genuinely Helpful: Always aim to provide useful information and advice, even if it doesn't directly lead to a sale. Reflect the company's willingness to go the extra mile.
• •Emphasize Local Connection: Regularly mention being "locally owned and operated" and tailor advice to local conditions. This reinforces community trust and expertise.
• •Keep it Friendly and Approachable: Use conversational language. Avoid overly technical jargon unless explaining something specific where clarity is key. Imagine you're talking to a neighbor.
• •Highlight Quality and Value: Consistently mention the quality of products and competitive pricing, reassuring customers they are making a good investment.
• •Showcase Customer Success & Community: Use testimonials (with permission) and feature customer projects. Share involvement in local events or support for local trades to reinforce community values and build social proof.

Social Perception

A reliable source for quality landscaping materials, A business with knowledgeable and genuinely helpful staff, Fairly priced, An integral part of the local community, offering excellent customer service.

Copy Examples

• •Headline: Your Local Experts for a Supa Garden! Body: Dreaming of a thriving garden or a stunning landscape? At Supa Soils, we're more than just suppliers – we're your local partners in bringing your outdoor vision to life. With quality soils, mulches, and expert advice tailored to Karnup conditions, we're here to help you grow! Visit us 7 days a week.
• •Headline: Quality Supplies, Friendly Advice. That's the Supa Soils Promise. Body: Since 2009, we've been proudly serving our community with top-notch landscape supplies. From the perfect veggie mix to durable gravels, find everything you need at competitive prices. Our experienced team is always ready with a smile and helpful tips for your project.
• •Headline: Big Project? Small Garden? Supa Delivery & Service! Body: Don't let transport be a hassle! Supa Soils offers convenient delivery for bulk orders and complimentary 2-hour trailer hire. We’re committed to making your landscaping journey smooth and successful with quality products and support you can count on.
• •Headline: Rooted in Your Community. Growing Together. Body: As a locally owned and operated business, Supa Soils understands our unique environment. We don't just sell landscape supplies; we build relationships and support our local trades and gardeners. Come experience the difference local expertise makes!
• •Headline: Get Your Garden Thriving with Our Premium Veggie Mix & Mulch! Body: Customers rave about our Veggie Mix and Premium Mulch, and for good reason! Designed for local conditions, they help your soil retain moisture and provide essential nutrients for healthy, vibrant plants. Ready for your best harvest yet? Pop into Supa Soils!