Brand Tone

Traditional & Authentic, Established & Respected, Culinary-Focused, Familiar & Welcoming (for its target audience)

Brand Values

• •Authenticity
• •Quality
• •Heritage & Tradition
• •Culinary Craftsmanship
• •Consistency & Reliability (Strived for)

Best Practices

• •Emphasize Heritage & Longevity: Consistently refer to the restaurant's long history (e.g., "since 1988," "decades of tradition") to reinforce its established nature.
• •Use Words Associated with Authenticity: Incorporate terms like "authentic," "traditional," "handcrafted," "original recipes," "Hong Kong style" to highlight genuineness.
• •Focus on Freshness and Quality Ingredients: Regularly mention the use of "premium live seafood," "freshly made daily," and "quality ingredients" to underscore this core value.
• •Highlight Signature Dishes & Culinary Skill: Feature well-known items like the roasted squab or the expertise of the dim sum chef to showcase culinary excellence.
• •Maintain a Respectful and Established Voice: Avoid overly casual slang or trendy jargon. The tone should be confident and reflect a deep understanding of Cantonese culinary arts, welcoming but not overly informal.

Social Perception

A Vancouver Institution, Reliable Quality, Traditional Experience, Good for Groups/Families, Award-Winning and Recognized, Slightly Dated but Enduring, Past Controversies (less current focus)

Copy Examples

• •Headline: Sun Sui Wah: Generations of Flavour, Authentically Crafted. Body: Since 1988, we've shared the true taste of Cantonese tradition with Vancouver. Join us for handcrafted dim sum and signature seafood, a taste of Hong Kong in the heart of your city.
• •Social Media Post (with image of dim sum): Text: The art of dim sum, perfected daily. Our chefs meticulously handcraft each piece, preserving recipes passed down through generations. Experience the authentic difference at Sun Sui Wah. #SunSuiWah #VancouverDimSum #AuthenticCantonese #HandcraftedGoodness
• •Website "About Us" Snippet: More than just a meal, it's a tradition. Sun Sui Wah is where families gather, celebrations come to life, and the authentic flavours of Cantonese cuisine are savoured. Discover why we've been a Vancouver culinary landmark for decades.
• •Promotional Offer (e.g., for a special occasion): Headline: Celebrate Your Milestones with a Taste of Tradition. Body: From intimate family dinners to grand banquets, Sun Sui Wah offers an authentic Cantonese culinary experience to make your special moments unforgettable. Enquire about our set menus and private dining options.
• •Instagram Story (Series of images: fresh seafood, chef preparing food, final dish): Panel 1 (Video of live seafood tank): Freshness you can see. Panel 2 (Image of chef at wok): Skillfully prepared, the traditional way. Panel 3 (Image of signature roasted squab): Our renowned roasted squab. A taste of Sun Sui Wah heritage.