Brand Tone

Established and Authoritative, Premium and Fashion-Oriented, Service-Oriented and Expert, Family-Run and Approachable, Contemporary

Brand Values

• •Authenticity and Originality
• •Quality and Luxury
• •Expertise and Experience
• •Customer Service
• •Wide Selection
• •Heritage

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in mentions of their long history (since 1965) and deep knowledge of eyewear to reinforce authority and trust.
• •Highlight Authenticity and Luxury: Always use language that underscores the genuineness of the brands and the premium quality of the products offered. Use terms like "authentic," "original," "designer," "luxury," "high-end," "premium."
• •Maintain a Fashion-Forward yet Accessible Voice: While showcasing high fashion, ensure the tone remains welcoming. Balance aspirational content with practical advice and a friendly approach, reflecting their family-run nature.
• •Focus on the "Experience": Frame purchasing sunglasses not just as a transaction but as a personalized experience where customers receive expert guidance to find something that makes them "see and feel their absolute best."
• •Be Specific with Brand Call-Outs (Judiciously): Mentioning the prestigious brands they carry reinforces their premium positioning, but do so in a way that highlights Sunstoppers as the trusted curator of these brands.

Social Perception

Trusted Retailer, Destination for Luxury Eyewear, Knowledgeable Experts, Fashion-Conscious

Copy Examples

• •Headline: Since 1965: Defining South African Style, One Pair of Shades at a Time. Body: Trust five decades of expertise to find your perfect view. At Sunstoppers, we don't just sell sunglasses; we curate a legacy of luxury and authentic design. Explore the latest collections from the world's most coveted brands. #SunstoppersLegacy #LuxuryEyewearSA
• •Headline: Your Signature Look Awaits. Discover It at Sunstoppers. Body: From timeless icons to the freshest runway trends, Sunstoppers is your destination for authentic designer sunglasses. Our family is here to help yours find that perfect frame – because true style is personal. Visit us in-store or online. #SunstoppersStyle #DesignerSunniesDBN
• •Headline: Beyond Protection. It's a Statement. Sunstoppers. Body: Elevate your everyday with eyewear that speaks volumes. At Sunstoppers, experience the pinnacle of optical performance blended with fashion-forward design. Genuine brands, expert advice, and the quality you deserve. #SunstoppersPremium #AuthenticShades
• •Headline: Meet Your Match: Expert Advice, Exquisite Eyewear. Body: Navigating the world of luxury sunglasses? Let Carmen, Dean, and the Sunstoppers team guide you. With generations of experience, we ensure you find frames that are not just seen, but celebrated. Explore brands like [Mention 2-3 popular brands]. #SunstoppersExperts #KZNStyle #EyewearPerfection
• •Headline: The Original. Still the Best. Sunstoppers Since '65. Body: Why settle? As South Africa's original specialist licensed sunglasses retailer, we bring you an unparalleled selection of authentic, world-class eyewear. See and feel your absolute best. Shop Sunstoppers. #OriginalSunstoppers #FeelYourBest #LuxuryVision