Brand Tone

Passionate & Knowledgeable, Artisanal & Authentic, Nature-Inspired & Appreciative, Ethical & Responsible, Friendly & Engaging

Brand Values

• •Uniqueness & Rarity
• •Natural Beauty
• •Craftsmanship & Quality
• •Ethical Sourcing & Sustainability
• •Heritage & Local Pride
• •Customer Connection & Creative Problem Solving
• •Continuous Improvement

Best Practices

• •Consistently link the sunstones and jewelry to their Oregon origin, highlighting the state gem status, local mining, and inspiration from the region's natural beauty.
• •Stress that Oregon Sunstones are 100% natural, untreated, and that each stone (and therefore often each piece of jewelry) is one-of-a-kind.
• •Weave in the narrative of the founders, their passion for sunstones, their history as jewelers (formerly Douglas Jewelry Design), and their hands-on approach from mining to design. This fosters authenticity and connection.
• •Employ descriptive words that evoke the beauty of the stones (e.g., "fiery glow," "radiant schiller," "sunset hues") and connect them to the natural landscapes of Oregon ("rugged mountains," "wild outback").
• •Share knowledge about Oregon Sunstone with enthusiasm and authority, educating customers about its unique properties (like copper inclusions) and ethical sourcing, reinforcing trust and the brand's specialty.

Social Perception

Specialized & Niche, High Quality & Unique, Trustworthy & Authentic, Connected to Nature & Oregon, Artisan-Driven

Copy Examples

• •Headline: Oregon's Fiery Secret, Captured For You. Body: Discover the radiant glow of genuine Oregon Sunstone, handcrafted into jewelry as unique as the landscape it comes from. Ethically mined, uniquely yours. Explore the collection.
• •Headline: More Than Jewelry, It's a Piece of Oregon's Soul. Body: Each Sunstone Store creation holds a story of ancient lava flows and dedicated artisanship. Wear a gem that's 100% natural, untreated, and as wild as the Oregon Outback.
• •Headline: Handpicked from Our Mines, Handcrafted for Your Moments. Body: From the heart of Oregon's sunstone deposits to our studio, every gem is chosen for its unique fire and character. Let us craft a one-of-a-kind piece that tells your story.
• •Headline: Sustainable Sparkle, American Made. Body: Embrace the allure of Oregon Sunstone, knowing your jewelry is not only breathtaking but also responsibly sourced and created with passion in the USA. Shine with integrity.
• •Headline: Own the Sunset: The Untamed Beauty of Oregon Sunstone. Body: Experience the captivating color play and natural schiller of Oregon's state gem. Our designs are inspired by the rugged beauty of the Pacific Northwest – find a piece that speaks to your spirit.