Brand Tone

Friendly, Empowering, Trendy, Authentic, Fun, Approachable

Brand Values

• •Affordability & Accessibility
• •Uniqueness & Self-Expression
• •Handmade Quality & Craftsmanship
• •Customer Focus & Responsiveness
• •Empowerment
• •Authenticity & Kindness
• •Community

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your tone (Friendly, Empowering, Trendy, Authentic, Fun, Approachable). Include "do's and don'ts" with examples specific to Sunstone Jewels. For example, "Do: Use exclamation points to convey enthusiasm. Don't: Use overly formal or technical jargon."
• •Know Your Audience: Continuously engage with and listen to your target audience (bold individuals, trendsetters, those who appreciate handmade and affordable items). Use language that resonates with them – youthful, positive, and inclusive.
• •Be Authentic in Storytelling: Share Melinda's journey, the handmade process, and the inspiration behind collections. Authenticity builds trust and connection, which aligns with a core brand value.
• •Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media posts, email marketing, and customer service interactions. A fun TikTok caption should still feel like it's from the same brand as a friendly website FAQ.
• •Empower and Uplift: Frame messaging to make the customer feel good about themselves and their choices. Focus on self-expression, celebrating uniqueness, and the joy of wearing pieces they love. Use positive language and affirmations.

Social Perception

Customers perceive Sunstone Jewels positively, appreciating their unique designs, affordability, the owner's friendliness, support for local and handmade products, trendy and stylish offerings, trustworthiness, and association with crystal properties.

Copy Examples

• •Instagram Post (New Collection): "Hey Bold Babes! ✨ Your new obsessions just dropped. Our latest collection is all about celebrating YOU – unique, fun, and totally fabulous. Handmade with love and always affordable, because your sparkle shouldn't break the bank. Tap to shop and let your style do the talking! #SunstoneJewels #BeBold #HandmadeMagic #TrendyJewelry #AffordableGlam"
• •Website Banner (Homepage): "Don't just follow trends, set them! 🔥 Sunstone Jewels: Unique, handmade pieces for the bold spirit. Express yourself, affordably. Shop now & shine on!"
• •Product Description (Crystal Necklace): "Meet your new go-to for good vibes and great style! Our [Crystal Name] necklace isn't just pretty – it's a little piece of magic, handmade just for you. Perfect for adding a touch of personality to any outfit and reminding you to stay true to your awesome self. Shine bright, crystal lover! (P.S. Check our Crystal 101 to learn more about its cool properties!) #CrystalHealing #HandmadeJewelry #SunstoneStyle"
• •Email Subject Line (Sale): "💖 Treat Yourself! Unique Jewels You'll Adore (at prices you'll love even more!)"
• •TikTok Video Caption (Styling Video): "Level up your look! 🤩 Watch how we style our fave [Product Name] for instant cool-girl vibes. Remember, fashion is all about having FUN and feeling amazing. What's your go-to Sunstone piece? Show us! #StyleHack #JewelryLover #SunstoneJewels #OOTD #AccessorizeYourLife"