Brand Tone

Aspirational, confident, feminine, chic, sophisticated, with a hint of sensuality. It embodies an effortless European summer style, focusing on empowerment, luxury, and approachability.

Brand Values

• •Quality and Durability
• •Ethical Production
• •Sustainability
• •Female Confidence and Empowerment
• •Fashion-forward and Timeless Design

Best Practices

• •Lead with "Feel Good": Every piece of copy should evoke a feeling of confidence, empowerment, and happiness. Focus on the emotional benefit of wearing the swimwear, not just the physical product.
• •Tell the Story: Continuously weave the brand's origin story and the founder's vision into the marketing. This adds authenticity and a personal touch that resonates with customers.
• •Highlight Ethical Choices: Be transparent about the ethical and sustainable practices of the brand. This is a key differentiator and a value that should be consistently communicated.
• •Use Aspirational Language: Employ descriptive and evocative words that paint a picture of a chic, European summer lifestyle. Words like "radiant," "effortless," "timeless," and "allure" align with the brand's tone.
• •Maintain a Consistent Visual Identity: The visual content on social media and the website should always align with the brand's tone. High-quality, sun-drenched imagery that feels both natural and aspirational will reinforce the brand's message.

Social Perception

Positive, especially among the target audience, with customers praising the perfect fit, luxurious fabric, and unique colors. The brand's narrative of a female founder, coupled with its emphasis on ethical production and sustainability, resonates well with a conscious consumer base. The aspirational and high-quality visual identity further reinforces this positive perception.

Copy Examples

• •Golden hour has nothing on you. That feeling of sun on your skin and salt in your hair. Our Deia top is designed to make you feel as radiant as the sunset. Ethically made in Bali, so you can feel good, inside and out. #SunsOutSwim #EthicalSwimwear #GoldenHourGlow
• •Your new summer essential. Meet the Limosa bottom. With adjustable tie-sides and a flattering ruched detail, it's designed for the perfect fit and endless comfort. Made from premium Italian fabric that feels like a second skin. Because confidence is the best thing you can wear.
• •Subject: A little piece of sunshine, delivered. Escape the ordinary. Hi [Customer Name], dreaming of your next getaway? Our latest collection, inspired by the endless European summer, is here. Discover timeless styles and vibrant colors, all ethically crafted in Bali. Find your perfect fit and get ready to make some memories. P.S. We're one step closer to our sustainability goals! Read about our new eco-friendly fabrics on the blog.
• •On-screen text: Confidence comes in all shapes, sizes, and colors. Caption: How are you wearing your Sun's Out Swim? Tag us in your adventures! #SunsOutSwim #SummerStyle #BikiniSeason #FeelGoodDoGood
• •Your vacation checklist: Sun's Out Swim. Our timeless designs are made to last, so you can pack them for all your future adventures. Discover our collection of ethically made swimwear. #SunsOutSwim #SummerVibes #WhatToPack #SustainableFashion