Brand Tone

Aspirational & Luxurious, Friendly & Approachable, Expert & Confident, Inspirational

Brand Values

• •Quality & Durability
• •Customer Focus & Service
• •Family & Outdoor Living
• •Innovation & Design
• •Sustainability

Best Practices

• •Emphasize Quality and Longevity: Always highlight the premium materials, craftsmanship, and durability of the products, reinforcing the investment value.
• •Maintain a Warm, Family-Oriented Voice: Even when discussing luxury, keep the language approachable and relatable, reflecting the brand's family-run ethos.
• •Focus on the "Lifestyle" Aspect: Connect products to the experiences they enable – family time, relaxation, entertaining, and year-round outdoor enjoyment.
• •Showcase Expertise with Clarity: Explain the innovative features and benefits of the products in a clear, confident, and informative manner, avoiding overly technical jargon.
• •Use Aspirational Yet Attainable Language: Inspire customers with the possibility of a luxurious outdoor space, while ensuring the tone remains inviting and service-oriented.

Social Perception

High-Quality Provider, Excellent Customer Service, Transformative Products, Reliable & Trustworthy

Copy Examples

• •Headline: Elevate Your Outdoor Living. All Year Round. Body: Discover the art of outdoor entertaining, whatever the season. Our luxurious pergolas and all-weather furniture are crafted to transform your garden into a haven for making memories. Quality that endures, style that inspires. That's the Suns Lifestyle promise.
• •Headline: Your Dream Garden Awaits. Let's Create It Together. Body: Imagine your perfect outdoor escape – a cozy lounge for crisp evenings, a stylish dining spot for sunny afternoons. Our family is here to help yours enjoy every moment outdoors. Explore our collections and let our experts guide you to a space you'll love for years to come.
• •Headline: Built for Life. Designed for You. Body: At Suns Lifestyle, we believe your garden should be a true extension of your home. That’s why we use only the finest, sustainable materials and innovative designs to create outdoor furniture and pergolas that are as durable as they are beautiful. Experience the difference quality makes.
• •Headline: More Than Furniture. It's a Lifestyle. Body: From spontaneous family gatherings to serene solo moments, our collections are designed to enhance your connection with the outdoors. Weatherproof, stylish, and incredibly comfortable – discover how Suns Lifestyle can help you make the most of your precious time outside.
• •Headline: The British Weather Won't Wait. Neither Should You. Body: Don't let unpredictable forecasts dictate your outdoor plans. Our innovative pergolas with louvered roofs and weatherproof furniture ensure your comfort, come rain or shine. Invest in year-round enjoyment with Suns Lifestyle.