Brand Tone

Uplifting, Empowering, Approachable, Inclusive, Authentic, Relatable, Joyful, Positive, Warm, Friendly

Brand Values

• •Connection: Fostering meaningful interactions and a sense of community.
• •Authenticity: Celebrating real stories and genuine experiences.
• •Empowerment (especially of women): Changing the narrative for women and highlighting their voices.
• •Inclusivity: Welcoming everyone who believes in the power of women's voices and contributions.
• •Joy & Celebration: Marking and appreciating everyday moments.
• •Storytelling: Believing that every bottle holds the potential to create meaningful interactions and celebrate unique stories.
• •Quality & Craftsmanship: While aiming for approachability, the brand also emphasizes the quality of its wines, produced by world-class, female-led winemaking teams.

Best Practices

• •Embrace Storytelling: Center copy around the power of shared experiences, authentic moments, and the unique stories of women. Use narrative to build connection.
• •Use Uplifting and Inclusive Language: Employ positive, warm, and empowering words. Ensure the language feels welcoming to all, even while celebrating women specifically. Avoid jargon or overly exclusive wine terminology.
• •Highlight Connection & Community: Frame the wine as a catalyst for bringing people together, fostering conversations, and strengthening bonds.
• •Maintain an Authentic Voice: Keep the tone genuine and relatable. Avoid clichés or overly sentimental language, focusing instead on real, everyday moments of joy and celebration.
• •Infuse "Sunshine" & Positivity: Consistently weave in themes of brightness, joy, celebration, and the metaphorical "sunshine" that the brand represents, both literally and figuratively.

Social Perception

Female-Centric but Inclusive, Associated with Reese Witherspoon & Hello Sunshine, Modern & Chic, Positive & Uplifting, Approachable Luxury

Copy Examples

• •Instagram Post (Image: Friends laughing together with glasses of Sunshine Wine): "Here's to the moments that make us shine. ✨ Tag the amazing women in your life who bring sunshine to your every day. #DropOfSunshine #HerStory #WineAndConnection"
• •Website Banner: "Every Bottle Tells a Story. Yours is Waiting to Unfold. Discover Drop of Sunshine – Wine Crafted for Connection and Celebration."
• •Facebook Ad (Targeting women interested in book clubs/empowerment): "Uncork a new chapter. Drop of Sunshine is more than wine; it's a celebration of women's voices, shared stories, and the joy of connection. Find your perfect pour."
• •Product Description (Chardonnay): "Crisp, balanced, and beautifully bright. Our Chardonnay is an invitation to savor the simple joys, share a laugh, and let your authentic self sparkle. Like sunshine in a bottle, it’s perfect for any occasion."
• •Email Newsletter Subject Line: "Pour a Little Sunshine Into Your Weekend ☀️ Inside: Stories that Inspire & Wines that Delight."