Brand Tone

Friendly, Passionate, Trustworthy, and Enthusiastic

Brand Values

• •Quality and Craftsmanship
• •Customer-Centricity and Service
• •Ethical & Sustainable Practices
• •Joy and Celebration

Best Practices

• •Use Positive and Enthusiastic Language: Incorporate words like "delicious," "joy," "celebrate," "beautiful," and "sunshine" to reflect the brand name and the positive experience of enjoying a treat.
• •Highlight Core Values in Communication: Regularly mention the "100% plant-based" nature of the products and the "eco-friendly, compostable packaging" in posts and product descriptions to reinforce brand values.
• •Maintain a Personal and Approachable Voice: Write as if you are speaking to a friend. Use "we" and "you" to create a direct connection. When appropriate, share behind-the-scenes content featuring the baker to maintain the personal feel of the brand.
• •Emphasize Quality and Trust: Use customer testimonials in marketing materials. Phrases like "customer favorite" or "baker approved" leverage social proof and reinforce the brand's reputation for quality and reliability.
• •Focus on the Solution and Celebration: Frame products as solutions for celebrations, gifts, or a personal moment of indulgence. The copy should focus on the feeling the customer will get —the joy of a perfect cake, the delight of a surprise gift, or the satisfaction of a delicious vegan treat.

Social Perception

Overwhelmingly positive, seen as reliable, high-quality, excellent service provider, and source of delicious vegan products.

Copy Examples

• •Sunshine in a box! ✨ Our fudgy, gooey, 100% plant-based brownie boxes are baked with love and delivered to your door. Because every day deserves a little treat. #SunshineVeganTreats #VeganBrownies #PostalTreats #EcoFriendly
• •Your cake, your way! 🎂 From photos to football teams, we create high-quality, vibrant, and fully vegan edible cake toppers that make your celebration truly unique. Let's design the perfect finishing touch together! #VeganCakeToppers #CustomCakesUK #CakeDecorating #SunshineToppers
• •Kindness you can taste. At Sunshine Vegan Treats, we believe in delicious, handcrafted treats that are good for you and the planet. Everything is 100% vegan, made with passion, and packaged with care.
• •Not sure what to get your plant-based pal? Give the gift of choice! Our e-gift cards let them pick their own delicious vegan brownies, cookies, or cakes. It's the perfect way to share a little sunshine.
• •Get ready to dunk! Our Vegan Cookie Box is packed with perfectly baked, irresistibly chewy cookies. Made with the finest plant-based ingredients and a whole lot of heart. Warning: may be too good to share.