Brand Tone

Friendly and Approachable, Cheerful and Positive, Youthful and Trendy, Enthusiastic and Passionate

Brand Values

• •Uniqueness and Personality
• •Affordability
• •Joy and Positivity
• •Support for Small Businesses/Local Sourcing (for gifts)
• •Style and Trend-Consciousness (for clothing)
• •Quality (implied)

Best Practices

• •Always use upbeat language. Words like "love," "joy," "happy," "bright," "vibrant," "favourite," and exclamation marks (used judiciously) can convey this.
• •Use "you," "we," and a generally informal, approachable style. Phrases like "Hey sunny girl," "Hey lovely," or questions help create a connection.
• •Emphasize what makes the products special – whether it's the design, colour, or the fact they are sourced from small businesses. Use terms like "unique," "personality," "stand out."
• •Incorporate current, positive slang or phrases that resonate with a younger female audience where appropriate (e.g., "colour crush," "vibe," "babe"). Keep an eye on social media trends for inspiration, but ensure it feels authentic to the brand.
• •While being trendy and fun, also gently remind customers of the affordability and lasting quality of the products, ensuring they feel they are getting good value.

Social Perception

Trendy, vibrant, and colourful brand catering to young women. Accessible through association with New Look. Fashionable and current due to influencer collaborations. Source of unique and affordable gifts, emphasizing support for small UK businesses. Friendly and community-oriented.

Copy Examples

• •Hey sunny girls! ☀️ Ready to add a pop of pure joy to your wardrobe? Our new knitwear collection has just landed, bursting with fun colours and cosy vibes to make you smile all season long! ✨ Designed with love in Cardiff, for effortlessly stylish babes like you. Tap to shop your new fave jumper! #SunshineSoulUK #ColourCrush #KnitwearLove #NewCollection #HeySunnyGirl
• •Looking for that perfect, unique gift that won’t break the bank? 🎁 Sunshine Soul in Milton Keynes is your happy place! We’re a small family business passionate about sourcing bright, beautiful homeware & gifts, many from fellow UK makers. Come find something special! #SunshineSoulGifts #ShopSmallUK #UniqueFinds #AffordableGifts #MiltonKeynes
• •Hello Sunshine! ✨ Dive into a world of colour, style, and happy vibes. From trend-led knitwear to unique gifts for every soul, we're here to brighten your day. What will you discover? #SunshineSoul #JoyfulLiving #StyleStatement
• •Turn heads and radiate confidence in our latest [Dress Name]! This fun-loving, colour-obsessed piece by Sunshine Soul is designed to bring out your inner sparkle. Perfect for [Occasion/Styling Tip], it’s a wearable burst of personality you’ll adore season after season. Effortlessly stylish? That’s you! 😉 #SunshineSoulStyle #NewCollection #DressToImpress
• •☀️ Sunshine Sale Starts NOW! ☀️ Snag some happiness at a happy price! 😉