Brand Tone

Friendly, Wholesome, and Experiential

Brand Values

• •Family-Centric
• •Community and Joy
• •Love for Nature
• •Creating Beauty

Best Practices

• •Lead with "Family" and "Feeling": Always frame communication through the lens of family and the emotions the farm evokes (joy, warmth, nostalgia). Use words like "our family," "your family," "memories," "joy," and "magic."
• •Use Wholesome and Evocative Language: Employ descriptive and sensory words that paint a picture. Phrases like "golden hues," "vibrant haven," "bask in the warmth," and "sea of sunshine" reinforce the brand's identity.
• •Maintain a Personal and Friendly Tone: Write as if you are speaking directly to a friend. Use "we" and "you" to create a direct connection. Sign off social media posts or newsletters with the family's names to enhance the personal touch.
• •Encourage User Interaction and Shared Stories: Actively ask for and feature visitor photos, comments, and memories. This not only provides social proof but also builds a community around the brand, making customers feel like part of the Sunshine Fields story.
• •Be Transparent and Authentic: Share both the beautiful moments and the hard work that goes into running the farm. Updates about planting, resting the fields, and planning for the next season create a more authentic and relatable brand narrative.

Social Perception

Sunshine Fields is perceived by the public as a delightful and picturesque destination for a wholesome day out. It is seen as a family-friendly small business that offers a unique, "Instagrammable" experience. The owners are viewed as friendly and passionate, which enhances the brand's positive reputation. The brand successfully taps into the desire for authentic, nature-based local attractions.

Copy Examples

• •Headline: Fields of Gold, Hearts Full of Sunshine. Body: Nothing makes us happier than seeing families create beautiful memories at our farm. Our 2025 season has wrapped, but we're already dreaming of the golden days to come in January 2026! What was your favorite moment at Sunshine Fields this year? Share it below! #SunshineFieldsNZ #FamilyAdventures #Auckland
• •Headline: Your Forever Starts in a Field of Sunshine. Body: Looking for a wedding or engagement photo location that that as unique as your love story? Our sunflower fields offer a breathtaking backdrop of endless gold. Book our venue for your private photoshoot and let nature witness your most magical moments. Learn more about our venue hire on our website. #WeddingNZ #PhotoVenue #SunflowerLove
• •Headline: Auckland's Golden Escape. Body: Welcome to Sunshine Fields, a family dream turned into a field of endless sunflowers. We're currently closed to let our flowers rest, but we'll be back in January 2026 for more picnics, photoshoots, and unforgettable memories.
• •On-screen text: "POV: You found the happiest place on earth for you and your pup." Caption: Our Pawsome Doggy Days were a huge hit! We can can wait to welcome back our furry friends next season. Tag a dog owner who needs to see this! #DogFriendlyNZ #Auckland #SunflowerFarm #SunshineFieldsNZ
• •Subject: A Little Ray of Sunshine For Your Inbox Body Preview: The fields may be quiet, but our family is busy planning for 2026! Get a behind-the-scenes peek at what's to come and be the first to know when our 2026 event tickets go live.