Brand Tone

Encouraging, Supportive, Friendly, Approachable, Informative, Educational, Passionate, Enthusiastic, Playful and Fun

Brand Values

• •Empowerment and Confidence-Building
• •Inclusivity and Self-Acceptance
• •Authenticity
• •Education and Skill-Sharing
• •Community

Best Practices

• •Always Be Encouraging: Frame all communication, especially instructional content, with positive and supportive language. Focus on what the student *can* achieve rather than potential difficulties.
• •Speak from "We" or Renae's Voice: Maintain a personal and approachable connection. Use "I" (Renae) or "we" (the school) to foster a sense of direct communication and community.
• •Emphasize Empowerment & Fun: Remind the audience that the goal is not just to look a certain way, but to feel confident, have fun with self-expression, and embrace their individual style.
• •Keep it Authentic and Relatable: Share real stories, acknowledge imperfections (as Renae does regarding "pinup perfection"), and avoid overly technical or intimidating jargon where possible. Make the pinup lifestyle feel accessible.
• •Consistent Visuals and Language: Use similar phrasing (e.g., "pinup perfection," "inner goddess," "vintage vibe") and a consistent visual style across all platforms to reinforce brand identity. Ensure that the playful, yet informative tone is reflected in both text and imagery.

Social Perception

Helpful, Knowledgeable, Supportive, Encouraging, Transformative, Go-To Resource

Copy Examples

• •Ready to unleash your inner bombshell? 💄 Join our hands-on workshop and master classic pinup hair and makeup! Renae will guide you step-by-step, sharing all her secrets to help you feel fabulous and confident. No experience? No worries! It's all about fun, learning, and embracing your unique vintage vibe. Book your spot and let's get glam!
• •Tame those fabulous Bettie Bangs and unlock endless styling possibilities! Our 'Bettie Bangs Bye Bye' online course shows you 11 stunning ways to style your fringe, from everyday chic to full vintage glamour. Learn at your own pace with easy-to-follow video tutorials. Fall in love with your bangs all over again! Enroll today.
• •Ever feel like 'pinup perfection' is a million miles away? We get it! At Sunshine Coast Pinup School, we believe the true magic of pinup is finding *your* sparkle. It's about playful expression, celebrating yourself, and rocking that red lipstick like you mean it. Feeling good is the new looking good. What makes YOU feel like a pinup?
• •Stop fighting with flimsy pins! Our Magic-Grip Hairpins are here to save your vintage 'dos. ✨ Strong, reliable, and designed to keep those victory rolls and updos perfectly in place, all day long. Get your set and experience the difference a good pin can make. Your hairstyle will thank you!
• •Hey Pinup Stars! ✨ Welcome to the Sunshine Coast Pinup School channel, your go-to spot for all things vintage glam! From easy hair tutorials and makeup tricks to chats about finding your unique pinup style, we're here to help you transform into pinup perfection and have a whole lot of fun doing it. Subscribe and join our pinup family!