Brand Tone

Educational & Informative, Friendly & Personable, Passionate & Committed, Transparent & Trustworthy, Community-Oriented

Brand Values

• •Quality
• •Ethical Sourcing & Animal Welfare
• •Health & Wellbeing
• •Sustainability & Environmental Responsibility
• •Transparency & Integrity
• •Customer Focus
• •Tradition & Experience

Best Practices

• •Educate & Empower: Always aim to provide value beyond the product itself. Share tips, recipes, and information about the benefits of organic and ethical farming. This reinforces expertise and a commitment to customer well-being.
• •Be Personable & Approachable: Use a friendly, conversational style in all communications. Feature real people (staff, farmers) in content to build a personal connection.
• •Highlight Transparency: Regularly share stories about your farmers, your sourcing practices, and what makes your products different. This builds trust and reinforces your commitment to integrity.
• •Emphasize "Paddock to Plate": Consistently tell the story of where the meat comes from, connecting the customer to the source and the ethical practices involved.
• •Focus on Shared Values: Tailor messaging to resonate with customers who care about quality, health, animal welfare, and sustainability. Use language that reflects these shared principles.

Social Perception

Highly Trusted, Premium Quality Provider, Knowledgeable & Helpful, Ethical & Responsible, Community Focused

Copy Examples

• •Headline: Taste the Difference Quality Makes. Body: At Sunshine Coast Organic Meats, we believe real flavour comes from real farming. Our certified organic and free-range meats are sourced from local Queensland farmers committed to ethical practices. Know where your food comes from, and taste the goodness. #OrganicMeat #EthicalFarming #SunshineCoastFood
• •Headline: From Our Paddock to Your Plate – With Transparency and Care. Body: Ever wonder about the journey of your food? We proudly partner with dedicated Queensland farmers who raise their animals on open pastures, free from nasties. It’s a difference you can taste and trust. Learn more about our farmers on our website! #PaddockToPlate #SupportLocalFarmers #HealthyEating
• •Headline: Not Just Organic, It's a Commitment to Health. Body: Choosing Sunshine Coast Organic Meats means choosing meat free from antibiotics, growth promotants, and harmful chemicals. It's better for the animals, the land, and your family’s wellbeing. Experience meat as it should be. #ChemicalFree #OrganicGoodness #EatWellLiveWell
• •Headline: Your Friendly Butchers, Here to Help! Body: Got a question about the best cut for your Sunday roast or how to perfectly grill a steak? Our team isn't just skilled in butchery; we're passionate about sharing our knowledge! Pop in-store or check out our online tips. #ButcherTips #CookingAdvice #CommunityButcher
• •Headline: Join the Club for Delicious, Ethical Meat Delivered! Body: Love quality meat but short on time? Our Organic Meat Club offers convenient delivery of your favourite organic and free-range cuts, plus exclusive discounts. Eating well has never been easier! #MeatSubscription #OrganicDelivery #Convenience