Tono de Marca

personable, creative, and uplifting

Valores de Marca

• •Handmade Craftsmanship
• •Quality & Comfort
• •Creativity & Self-Expression
• •Community Connection
• •Passion & Joy

Mejores Prácticas

• •Always Write from a Personal Perspective: Use "I" and "my" when talking about the creation process and brand story (e.g., "When I designed this piece..."). Use "you" and "your" to speak directly to the customer, making them feel seen (e.g., "Your new favorite earrings...").
• •Lead with Emotion, Follow with Features: Start copy with how the product will make the customer feel (e.g., confident, joyful, unique, stylish). Then, list the practical features like "lightweight," "hypoallergenic," and "handmade."
• •Incorporate "Sunshine" and Light-Related Words: Weave words like "sunshine," "bright," "glow," "light," and "shine" into your copy naturally to reinforce the brand name and its uplifting feeling.
• •Tell the Story Behind the Product: For new collections or specific pieces, share the inspiration. Was it a place, a feeling, a color palette? This reinforces the "artisan" value and creates a deeper connection than just selling a product.
• •Develop a Consistent Call-to-Action (CTA) Voice: Keep CTAs friendly and low-pressure. Instead of "Buy Now," use phrases like "Shop the collection," "Find your new favorite pair," "Explore the designs," or ask engaging questions to start a conversation in the comments.

Percepción Social

High-Quality Artisan Products, Authentic Small Business, Excellent Customer Experience

Ejemplos de Copy

• •Hello, sunshine! ☀️ Our new 'Golden Hour' collection has officially arrived. Each pair is slow-made with love and inspired by the warm, dreamy glow of a summer sunset. Designed to be your new favorite statement piece that’s as light as a feather. Which one is calling your name? Let me know below! ✨ #HandmadeJewelry #PolymerClayEarrings #WearableArt
• •Meet the 'Sage Arch' earrings. Delicately handcrafted from premium polymer clay, these minimalist arches offer a touch of earthy elegance to any outfit. Their ultra-lightweight design means you’ll forget you’re even wearing them—until the compliments start rolling in. Made with hypoallergenic, gold-plated posts for sensitive ears. Size: 2.1 inches.
• •A little sunshine for your inbox (and your jewelry box!)
• •Sunshine Clay Designs started with a simple idea: to create beautiful things that bring a little bit of joy. I’m Yasmine, the hands and heart behind every piece you see. From my small studio to your jewelry box, each earring is a mini work of art, crafted to make you feel confident and bright. Thank you for being here and supporting this dream.
• •(Video showing the earrings being worn and sparkling in the light) Text Overlay: Feeling creative? Express yourself with jewelry that’s as unique as you are. Lightweight, handcrafted, and made to make you smile. ✨ Swipe up to shop the collection! #SunshineClayDesigns #StatementEarrings