Brand Tone

Free-spirited and Authentic, Friendly and Approachable, Positive and Uplifting, Passionate, Informal and Conversational

Brand Values

• •Self-Expression and Individuality
• •Love of Nature
• •Joy and Positivity
• •Kindness and Doing Good
• •Freedom and Adventure
• •Comfort
• •Affordability & Accessibility

Best Practices

• •Embrace Positivity and Uplifting Language: Consistently use words that evoke happiness, freedom, and self-acceptance (e.g., "shine," "bloom," "joy," "free," "soul," "magic," "vibrant"). Reflect the owner's stated belief to "always laugh, always have fun. Do good in the world. Be kind."
• •Incorporate Nature-Inspired Imagery and Metaphors: Align with the brand name "Wildflower Hippies" and the owner's love for the outdoors. Use terms like "wildflower," "sunshine," "moonlit," "earthy," "bloom," drawing parallels between nature and the brand's aesthetic/values.
• •Maintain a Friendly, Inclusive, and Slightly Playful Voice: Speak to the customer like a kindred spirit. Use contractions, questions, and occasional lighthearted phrasing or emojis (where appropriate for the platform) to create an approachable feel. Reiterate messages like "you are beautiful, you are strong, and you can do anything!"
• •Tell Authentic Stories: Weave in elements of the founder's passion and the brand's "why." This builds connection and trust, reinforcing the "hippie spirit" authenticity. Share the inspiration behind collections or specific pieces.
• •Stay True to Core Hippie/Boho Values: Ensure the copy consistently reflects values like self-expression, freedom, peace, love, and individuality. Use language that empowers customers to express their unique style and embrace their inner "wildflower."

Social Perception

A Niche Brand, Authentic (potentially), Vibrant and Youthful (or young-at-heart), Connected to a Counter-Culture Legacy, Fun and Playful

Copy Examples

• •Instagram Post Caption (showcasing a floral maxi dress): Let your spirit bloom! 🌸 Our latest wildflower maxi dress is all about embracing your inner sunshine and dancing to your own rhythm. Soft, flowy, and made for sun-drenched adventures and moonlit nights. Tap to shop your new favorite way to express your beautiful self! ✨ #WildflowerHippies #BohoDress #FreeSpiritFashion #LetItFlow #BeYou
• •Website Product Description (for a tie-dye t-shirt): Ride the wave of good vibes with our Groovy Days Tie-Dye Tee! ✌️ Each shirt is a unique swirl of happy hues, just like your beautiful, one-of-a-kind soul. Crafted for comfort and designed to make you smile, it’s more than a tee – it’s a feeling. Get yours and spread the love! Remember, age is just a number, live life to the fullest! #TieDyeLove #HippieHeart #GoodVibesOnly #WearYourHappy
• •Email Newsletter Snippet (announcing new arrivals): Hey Beautiful Soul, Ready to add a little more magic to your wardrobe? Our new collection has just landed, filled with dreamy boho pieces inspired by nature's own artistry and that free-wheeling hippie spirit we know you love. Think vibrant patterns, comfy fabrics, and styles that let your true colors shine. Come explore what's new and find something that makes your heart sing! Be kind, be happy, be you. Shop New Arrivals -> [Link]
• •TikTok Video Concept/Caption (quick outfit changes with different accessories): (Video: Upbeat, retro-inspired music. Quick cuts showing a basic dress styled in multiple "hippie/boho" ways with different Wildflower Hippies accessories – scarves, jewelry, hats, bags.) Your vibe, your rules! ✌️✨ Which Wildflower Hippies look speaks to your soul today? Let your free spirit shine! #WildflowerHippies #BohoStyle #HippieVibes #StyleYourSoul #FashionFun #BeHappyBeBeautiful
• •"About Us" Page Excerpt (condensed for social media bio): 🌻 Wildflower Hippies: For the outdoor girl with a hippie spirit. We believe in laughter, kindness, and living life in full bloom. Beautiful, trendy, happy, affordable. Free US Shipping! 👇 Shop our collections and express your unique vibe! [Link]