Brand Tone

Innovative and Tech-Forward, User-Friendly and Accessible, Solution-Oriented and Practical, Confident and Modern, Informative and Helpful

Brand Values

• •Sustainability and Green Energy
• •Innovation
• •Accessibility and User-Centricity
• •Simplicity and Minimalist Design
• •Safety and Reliability
• •Efficiency

Best Practices

• •Focus on Simplicity and Clarity: Use clear, concise language. Avoid overly technical jargon unless explaining a key benefit in an accessible way. The message should always be that solar energy can be easy and straightforward.
• •Highlight Innovation with User Benefits: When discussing technology (e.g., N-Topcon cells, lightweight materials, smart app), always tie it back to a tangible benefit for the user – e.g., "higher efficiency means more savings," "lightweight means easy one-person setup," "smart app for effortless monitoring."
• •Emphasize Empowerment and Ease: Use empowering language that makes the customer feel capable of installing and using the products. Words like "you can," "effortless," "simple," "DIY-friendly," and "no expertise needed" reinforce this.
• •Maintain a Modern and Forward-Looking Voice: Reflect the sleek, minimalist design of the products in the copy. Use an optimistic and enthusiastic tone when talking about the future of energy and the role the customer can play.
• •Be Solution-Oriented: Address the pain points of potential customers (high energy bills, limited space, desire for sustainability) and clearly position Sunsharetek products as the ideal solution. Use customer testimonials or review snippets where appropriate to build trust and show real-world success.

Social Perception

Positive for Ease of Use and Innovation, Seen as a Practical Solution for Urban Dwellers, Good Customer Support, Modern and Aesthetically Pleasing, Growing Brand Awareness

Copy Examples

• •Headline: Your Balcony. Your Power. Effortless Solar is Here. Body: Stop just dreaming about lower energy bills. With Sunsharetek’s plug-and-play balcony solar systems, you can generate clean energy in minutes. Lightweight, stylish, and incredibly easy to install – no expertise needed. Power your life, simply.
• •Headline: Small Space? Big Energy Savings. Meet Sunshare Ray. Body: Think solar isn't for you? Think again. Our Sunshare Ray series is designed for modern urban living. Compact, highly efficient panels and innovative mounting mean your balcony, terrace, or garden can become a mini power plant. Smart energy for smart homes.
• •Headline: Unbox. Connect. Save. It’s That Simple. Body: Forget complex installations and confusing manuals. Sunsharetek delivers pre-assembled balcony solar solutions that go from box to generating power in record time. Join the solar revolution, the easy way.
• •Headline: Future-Proof Your Energy. Today. Body: Embrace sustainable living without the hassle. Sunsharetek’s innovative solar technology is designed for maximum efficiency and durability, ensuring you get the most out of every ray of sunshine. Monitor your savings with our smart app and enjoy the peace of mind of green energy.
• •Headline: Power Your Moments with the Sun. Body: From your morning coffee to your evening glow, let Sunsharetek power your life’s moments. Our minimalist, secure, and smart solar solutions seamlessly integrate into your home, providing clean, reliable energy. Green power for life moments.