Brand Tone

Legendary & Authoritative, Authentic & Reverent, Nostalgic & Cool, Exclusive & Independent

Brand Values

• •Legacy & Heritage
• •Authenticity
• •Quality & Craftsmanship
• •Musical Integrity
• •Independence

Best Practices

• •Lead with Legacy: Every piece of copy, from a social media post to a product description, should connect back to the studio's rich history. Use phrases like "The room where it happened," "The sound of a generation," or "A piece of the legacy."
• •Speak with Quiet Confidence: Avoid exclamation points and overly enthusiastic sales language. The brand's authority comes from its history, not from hype. The tone should be assured and knowledgeable, like a seasoned studio engineer.
• •Name-Drop with Purpose: Mentioning artists like Prince, The Doors, or Led Zeppelin is your most powerful tool. Use their names to establish context and tap into the emotional connection fans have with their music.
• •Emphasize Authenticity: Highlight tangible, real items like the work orders. Use words like "Official," "Authentic," "Artifact," and "Historic" to reinforce that the merchandise is a genuine link to the studio, not generic fan gear.
• •Maintain the "Independent" Spirit: Remind the audience that they are supporting a family-owned, independent institution that has upheld quality for decades. This creates a narrative of "us vs. them" and fosters a loyal community that wants to see the legacy continue.

Social Perception

The public, especially musicians and dedicated music fans, perceives Sunset Sound as sacred ground. It is seen as one of the last great, authentic recording studios from the golden age of music. Customers purchasing merchandise are not just buying a t-shirt; they are buying a piece of history and showing their affiliation with the legendary artists and albums created within the studio's walls. The brand is viewed as a pillar of the music industry, and its survival is considered crucial for preserving the art of studio recording. The association with a diverse range of legendary artists—from Disney to Prince to Van Halen—gives the brand a broad, cross-generational appeal.

Copy Examples

• •Wear the legacy. For 60 years, the walls of Sunset Sound have absorbed the sounds of legends. This isn't just a t-shirt, it's a piece of history. Own yours. Link in bio. #SunsetSound #MusicHistory #Legendary
• •Before the world knew its name, it was just labeled "GUITAR SOLO." This is a museum-quality print of the original studio work order for Van Halen's "Eruption," recorded in Studio 1. Signed by legendary engineer Donn Landee, this document captures a moment in time that changed music forever. A true artifact for the dedicated fan.
• •The Sound of Legends. The Walls of History. From *Exile on Main St.* to *Purple Rain*, the world's most iconic music was born at Sunset Sound. Now you can own a piece of the legacy. Shop our official collection of apparel and historic prints from the studio that started it all.
• •A Sound Investment: New Gear from Sunset Sound
• •More Than a Studio. A Landmark. Shop the Official Sunset Sound Collection.