Brand Tone

confident, empowering, and customer-focused, informative and stylish, heritage and innovation

Brand Values

• •Fit and Quality
• •Innovation
• •Customer Satisfaction & Empowerment
• •Customer Service
• •Freedom and Choice
• •Sophistication and Timeless Style

Best Practices

• •Prioritize "Fit" and "Confidence": Ensure these core values are woven into messaging. Use language that speaks to how the swimwear will make the customer *feel* (e.g., "feel beautiful," "feel confident," "feel secure").
• •Highlight Choice and Freedom: Emphasize the mix-and-match aspect and the variety of styles and sizes available, reinforcing the "Freedom!" a core message of the brand.
• •Speak to Quality and Innovation: Casually mention the brand's heritage of quality materials, construction, and its history of innovative design without being overly technical.
• •Maintain an Empowering and Inclusive Voice: Address the "ageless" woman and focus on how the swimwear caters to diverse body types and sizes, making everyone feel good.
• •Use Evocative and Stylish Language: Reflect the "sophisticated lifestyle brand" image with descriptions that evoke travel, beautiful destinations, and timeless style, using words like "alluring prints," "rich color palette," and "classic and refined."

Social Perception

Positive for fit and quality, appreciation for separates, seen as a go-to for specific needs, consideration of price point, brand recognition, trust in established brand

Copy Examples

• •Headline: Find Your Freedom. Your Fit. Your Style. Body: For 40 years, Sunsets Inc. has been dedicated to the perfect fit. Mix, match, and express yourself with swimwear designed to make you feel confident and beautiful. Explore our collections. Call to Action: Discover Your Perfect Match
• •Headline: More Than Just a Swimsuit. It's a Feeling. Body: Experience the Sunsets Inc. difference. Innovative design, exceptional quality, and a fit that empowers. Love how you look, love how you feel. Call to Action: Shop Empowering Swimwear
• •Headline: Bra-Sized Support, Beach-Ready Style. Body: Don't compromise. Our swimwear combines the support you need with the contemporary designs you desire. Feel secure and stylish from sunup to sunset. Call to Action: Explore Supportive Styles
• •Headline: Celebrating Every Woman: 40 Years of Perfect Fits. Body: We believe every woman deserves swimwear that fits flawlessly and makes her shine. Discover timeless designs and innovative separates crafted with you in mind. Call to Action: Join the Sunsets Family
• •Headline: Escape the Ordinary. Embrace the Extraordinary Fit. Body: Inspired by exotic destinations and designed for your ultimate comfort and confidence. Sunsets Inc. offers a world of choice in swimwear that truly fits your life. Call to Action: Start Your Style Journey