Brand Tone

friendly, cheerful, whimsical, and inspiring. It's also approachable and enthusiastic

Brand Values

• •Creativity & Inspiration: Encouraging customers to create and find joy in paper crafting.
• •Quality: Providing high-quality stamps, dies, and crafting supplies.
• •Cuteness & Whimsy: A commitment to adorable, playful, and unique designs.
• •Joy & Happiness: Aiming to bring smiles to customers' faces through their products and content.
• •Community: Fostering a supportive and engaged community of crafters.
• •Passion: Driven by a genuine love for illustration and papercrafts.

Best Practices

• •Embrace "Cute" and "Whimsical": Always lean into the brand's core aesthetic. Use words like "adorable," "sweet," "charming," "playful," "delightful," and "magical" where appropriate. Think happy thoughts!
• •Keep it Positive and Uplifting: Language should be encouraging, optimistic, and aim to evoke feelings of joy and fun. Avoid negative or overly serious phrasing.
• •Be Friendly and Approachable: Write as if you're talking to a craft-loving friend. Use contractions (e.g., "it's," "you'll"), exclamation points (judiciously), and even emojis to convey warmth and enthusiasm.
• •Focus on Inspiration and Creation: Frame products around the joy of making and the beautiful things customers can create. Highlight the fun of the crafting process and the happiness of sharing handmade items.
• •Maintain a "Founder's Voice" Element: Since Mendi's passion is central to the brand story, occasionally channel her enthusiasm and personal touch in the copy, especially in blog posts, newsletters, or messages from the owner. This reinforces authenticity.

Social Perception

Customers see Sunny Studio as a source of adorable, high-quality, and unique crafting supplies that inspire creativity. They appreciate the cute designs that are distinct in the market. The public/crafting community views the brand as reliable, innovative with its designs, and community-focused. There's a strong sense of brand loyalty, and customers often express excitement for new releases. The owner, Mendi, is also seen as a relatable and passionate figurehead for the brand.

Copy Examples

• •New Product Launch (Instagram/Facebook):Get ready to squeal with delight! 😍 Our NEW collection of adorable critters and charming sentiments has just bounced into the shop! 🎉 Perfect for crafting smiles and spreading sunshine. Hop over to sunnystudio.store to catch these cuties before they're gone! ✨ #SunnyStudioStamps #NewRelease #CuteCrafts #PaperCraftingJoy
• •Blog Post Teaser (Social Media):Feeling a bit crafty? 🎨 Our latest blog post is blooming with ideas! Join Mendi as she shares a fun tutorial for creating the sweetest springtime cards using our [New Product Name] stamps and dies. Let's make something happy today! Link in bio. 🌷☀️ #SunnyStudio #CraftTutorial #CardMaking #DIYInspo #SpreadKindness
• •Website Homepage Banner:Welcome to Sunny Studio! Your happy place for whimsical stamps, dies, and papercrafting goodies. Let's create something adorable together! Shop New Arrivals & Find Your Inspiration!
• •Email Newsletter Subject Line: ☀️ A Bundle of Sunshine & Crafty Surprises Inside! 💌(Body Snippet): Hello Sunshine! Get ready to brighten your craft room with our latest arrivals and a sprinkle of inspiration from the Sunny Studio team. We've been busy as bees creating new designs we know you'll love...
• •Promotional Offer (Social Media/Website):Craft a little happiness for less! 🎉 For a limited time, enjoy [Discount Percentage]% off all our [Category, e.g., Floral Stamps]! Stock up on your favorites and let your creativity bloom. Don't miss out on this sunny deal! 💖 #SunnyStudioSale #CraftSupplies #PaperCrafting #LimitedTimeOffer