Brand Tone

Aspirational & Positive, Friendly & Approachable, Educational & Trustworthy, Health-Conscious & Caring

Brand Values

• •Health & Safety
• •Natural & Clean Ingredients
• •Cruelty-Free & Vegan
• •Environmental Responsibility
• •Quality & Efficacy
• •Australian Identity

Best Practices

• •Embrace the "Glow": Consistently use words like "glow," "radiant," "shine," and "luminous" to reinforce the primary benefit and aspirational quality of the brand.
• •Stay Positive & Uplifting: Maintain an optimistic, encouraging, and friendly tone in all communications. Use emojis appropriately on social media to enhance approachability.
• •Highlight Core Values: Regularly and clearly reiterate commitments to being Australian-made, cruelty-free, vegan, reef-safe, and using skin-loving/natural ingredients. This builds trust and resonates with target consumers.
• •Educate Gently: Share tips on sun safety, tanning application, and ingredient benefits in a simple, accessible way. Position the brand as a knowledgeable friend, not a lecturer.
• •Visual Consistency: Ensure all imagery aligns with the brand's bright, sunny, healthy, and aspirational aesthetic. User-generated content should also be curated to reflect this.

Social Perception

Positive for SPF, Trusted for "Clean" Attributes, Desirable Glow, Minor Product Issues, Brand Clarity

Copy Examples

• •Shield your shine! ✨ Our Mineral SPF 50 isn't just protection; it's your daily dose of glow. Packed with skin-loving antioxidants and reef-safe goodness. Ready for happy, healthy skin under the Aussie sun? ☀️ #SunnySkin #MineralSPF #GlowProtected #CrueltyFreeBeautyAU
• •Dreaming of that perfect sun-kissed look without the sun damage? 😌 Our vegan self-tanning mousse delivers a natural, streak-free bronze. Get your glow on, the Sunny Skin way! 🌱 Shop now for radiant results. #SunnySkinTan #VeganTan #AustralianMade #HealthyGlow
• •Welcome to Sunny Skin: Your Home for Radiant Tanning & Protective SPF. Australian-made, cruelty-free, and designed to let your natural beauty shine. Discover the glow.
• •Hey Glow-Getter! ✨ Your Sunny Skin Essentials Inside + SPF Tips! (Body Snippet): At Sunny Skin, we believe in a beautiful glow that's also beautifully kind to your skin and our planet. Our latest [Product Name] is formulated with [Key Ingredient 1] and [Key Ingredient 2] to nourish while it [protects/tans]...
• •How does your Sunny Skin make you feel? 👇 Confident? Glowing? Ready for the day? Share your #SunnySkinStory! We love seeing you shine! P.S. Did you know all our products are 100% vegan & cruelty-free? 🐰