Brand Tone

Personal & Approachable, Inspiring & Empowering, Joyful & Simple, Caring & Understanding

Brand Values

• •Joy and Intention
• •Productivity & Organization
• •Well-being & Fulfillment
• •Quality & Aesthetics
• •Simplicity & Convenience

Best Practices

• •Speak from the Founder's Voice (when appropriate): Continue using "I" or a personal narrative in "About Us" sections, blog posts, or special announcements to maintain the approachable, personal feel established by Brooke.
• •Focus on Empowerment and Inspiration: Consistently use language that uplifts and motivates. Highlight how the products help users achieve goals and create a life they love, rather than just listing features.
• •Emphasize Joy and Aesthetics: Infuse copy with words that evoke positive emotions and highlight the beautiful design of the planners. Words like "joy," "beauty," "inspiring," "delightful," and "aesthetically pleasing" should be common.
• •Maintain Clarity and Simplicity: Ensure the language is easy to understand and user-friendly, mirroring the product's design philosophy. Avoid jargon or overly complex sentences.
• •Be Authentic and Transparent: The "Pressing Pause" message is a good example of honest communication. Continue this transparency in all communications, building trust with the audience. If the brand is a small, personal endeavor, lean into that as a strength.

Social Perception

Given the limited distinct online presence and the shop being paused, a broad public or customer perception is difficult to gauge accurately. The brand appears to be small and personally run.

Copy Examples

• •Find a little more joy in your daily hustle. Our digital planners are designed to bring beauty and simplicity to your organization, helping you cultivate the life you've been dreaming of.
• •Hello, lovely! I'm Sunny, and I believe planning should feel like a breath of fresh air. Let's make space for your goals and dreams, one beautifully organized day at a time.
• •Ready to turn your to-do list into a 'ta-da!' list? Our user-friendly digital planners are here to empower you, making productivity an inspiring and enjoyable part of your journey.
• •More than just a planner, it's a companion for your growth. Discover high-quality, aesthetically pleasing tools designed with intention, to help you achieve your goals with a smile.
• •Embrace the gentle art of planning. Sunny Morrow brings you digital tools that blend the heart of journaling with the ease of technology, helping you create a more fulfilling and organized life, effortlessly.