Brand Tone

authentic, warm, and sophisticatedly simple

Brand Values

• •Quality & Craftsmanship
• •Honesty & Transparency
• •Nature & Sustainability
• •Customer Delight & Hospitality
• •Simplicity & Authenticity

Best Practices

• •Prioritize Honesty and Transparency: Always communicate truthfully about ingredients, sourcing, and processes. Avoid hyperbole or claims that can't be substantiated. This builds trust and aligns with the authentic aspect of the tone.
• •Use Warm and Evocative Language: Incorporate words that convey sunshine, natural goodness, care, and handcrafted quality. Tell stories that connect emotionally with the audience, highlighting the people behind the products (farmers, bakers).
• •Embrace Simplicity in Messaging: Keep the language clear, concise, and easy to understand. Avoid jargon or overly technical terms. The sophistication comes from the quality and thoughtfulness, not complexity in words.
• •Focus on Sensory Details: Describe the taste, texture, and aroma of the products in a way that makes them appealing, but always tie it back to the natural ingredients. For example, a crumbly, buttery crust giving way to a tangy, fibrous pineapple filling.
• •Maintain Visual and Verbal Cohesion: Ensure that the copy complements the visual elements used in marketing materials (e.g., images of nature, farms, simply presented products). The overall message should feel harmonious and reinforce the core values of quality, nature, and authenticity.

Social Perception

premium, trustworthy brand offering high-quality, natural-tasting Taiwanese pastries, especially pineapple cakes

Copy Examples

• •Taste the sunshine of Taiwan in every bite. Our signature pineapple cakes are crafted from sun-ripened, earth-grown pineapples, harvested by our partner farmers, and baked with care. Simply delicious, naturally.
• •From the fertile hills of Bagua Mountain to your hands. At SunnyHills, we believe in honest ingredients and time-honoured baking. It’s more than a cake; it’s a piece of our story.
• •Share a moment of pure, simple joy. Our elegantly packaged pineapple cakes make a thoughtful gift that speaks of quality and heartfelt care. Because the best gifts come from nature.
• •Meet the star of our cakes: the native Taiwanese pineapple. Grown with patience and sunshine, never rushed. It’s this commitment to natural goodness that makes all the difference. #SunnyHills #FarmToTable #RealIngredients
• •Discover our Kougyoku Apple Cakes. Crisp Japanese apples, a hint of lemon, and the same dedication to natural flavour you expect from SunnyHills. A refreshing delight, crafted with simplicity.