Brand Tone

Passionate, expert, and principled; authoritative, confident, knowledgeable, and community-oriented.

Brand Values

• •Quality
• •Transparency and Sustainability
• •Community and Partnership
• •Ethical Sourcing

Best Practices

• •Lead with Purpose: Start communications by highlighting your commitment to sustainability, transparency, or quality. This reinforces the "why" behind your brand.
• •Use Expert Language: Employ terms like "artisanal," "small-batch," "single-origin," and "tasting notes" to convey expertise and educate your audience.
• •Tell the Story: Share the stories of your coffee growers, your roasting process, and your partnerships. This builds a personal connection and reinforces transparency.
• •Maintain a Confident Voice: Be direct and assured in your messaging. Your confidence in your product and practices will resonate with customers.
• •Focus on "We" and "Our": Use collective pronouns to foster a sense of community and shared values between your brand, your partners, and your customers.

Social Perception

Reputable, high-quality, and expert specialty coffee roaster; provides delicious, premium, ethically sourced coffee; dedicated to craft and international partner welfare.

Copy Examples

• •Beyond the Bean: Discover the story in every cup. Our commitment to transparency and sustainable sourcing means a better coffee for you, and a better future for our growers.
• •From our hands to yours. Every batch of our BDR Espresso Blend is roasted with precision and care, bringing out notes of almond praline and milk chocolate. It's more than coffee, it's a craft. #SunnyCoffee #SpecialtyCoffee #EthicalSourcing
• •Tired of mediocre coffee? Elevate your morning ritual with Sunny Coffee. We partner directly with farmers to bring you award-winning, single-origin beans, roasted to perfection. Taste the difference that passion and principle make. Shop our collection now.
• •Introducing 'The Origin' Blend. A testament to our journey, this blend features beans sourced directly from the El Carmen association in Colombia. Expect a vibrant cup with notes of red apple and a smooth, lasting finish. A coffee that not only tastes good but does good.
• •A Partnership Brewed in Passion: Sunny Coffee x Bourke Street Bakery