Brand Tone

Adventurous & Inspiring, Friendly & Relatable, Stylish & Conscious, Community-Focused

Brand Values

• •Adventure & Exploration
• •Sustainability & Eco-consciousness
• •Quality & Durability
• •Style & Design
• •Versatility
• •Customer Satisfaction

Best Practices

• •Embrace the Adventure Narrative: Always weave in the theme of exploration, the outdoors, and making memories. Use active, evocative language that inspires readers to get out and experience the world.
• •Highlight Eco-Conscious Values: Consistently mention the use of recycled materials and the brand's commitment to sustainability. This is a key differentiator and appeals to conscious consumers.
• •Keep it Relatable and Authentic: Share the founders' passion and the brand's journey. Use a friendly, approachable voice that connects with the community, avoiding overly corporate jargon.
• •Showcase Style and Versatility: Emphasize the unique designs, aesthetic appeal, and multiple uses of the products. Use descriptive language that paints a picture of stylish outdoor living.
• •Foster Community Engagement: Encourage user-generated content, ask questions, and use calls-to-action that invite interaction. Make customers feel like they are part of the Sunni Scenes adventure.

Social Perception

Highly Positive Customer Feedback, Appreciation for Eco-Friendliness, Seen as a Youthful and Dynamic Brand, Trusted for Quality and Service

Copy Examples

• •Headline: Unfold Your Next Adventure. Our Eco-Rugs Are Ready. Body: Crafted from 100% recycled cotton, Sunni Scenes rugs aren't just beautiful – they're your durable, stylish companion for every beach day, mountain peak, and backyard chill. Where will your Sunni Scene take you? #SunniScenes #OutdoorLivingRedefined
• •Headline: From Couch Throw to Campside Essential. That's the Sunni Scenes Vibe. Body: Why choose between style and adventure when you can have both? Our versatile rugs are designed by us in Australia, bringing a touch of unique design to wherever you roam. Soft, durable, and always ready for a new scene. #StyleMeetsAdventure #SunniScenesVersatility
• •Headline: Good for the Planet, Great for Your Soul. Body: Join the Sunni Scenes family and embrace a life of vibrant exploration. Our eco-friendly rugs and reversible swimwear are made for making memories, not waste. Tag us in your adventures @sunniscenes! #SustainableStyle #ExploreMore
• •Headline: Weekend Plans? We've Got You Covered (Literally). Body: Sunny park picnics, breezy beach days, or cozy nights under the stars – our authentically woven rugs are designed for comfort, durability, and effortless Aussie style. What adventure are you planning? #SunniScenes #AdventureReady
• •Headline: Born from Adventure, Designed for Yours. Body: Like our founders Amy & Elliot, we believe in chasing horizons and creating products that make every journey better. Discover our range of outdoor essentials and start your Sunni Scene today. #OutdoorInspiration #MadeForMemories