Brand Tone

Friendly and Approachable, Creative and Inspiring, Helpful and Supportive, Joyful and Positive, Playful and Whimsical

Brand Values

• •Creativity
• •Joy and Positivity
• •Handmade/Personal Touch
• •Community
• •Quality and Artistry
• •Family-Oriented

Best Practices

• •Embrace Positivity and Enthusiasm: Use upbeat language, emojis where appropriate (especially on social media), and focus on the joyful aspects of using Sunnie Creative products.
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use contractions, ask questions, and maintain an approachable demeanor. Avoid overly formal or technical jargon.
• •Highlight Creativity and Personalization: Encourage users to make the products their own. Use words like 'create,' 'inspire,' 'personalize,' 'imagine,' and 'unique.'
• •Reinforce 'Handmade' and 'Family' Values (where applicable): For physical products or when sharing the brand story, subtly remind customers of the personal care and family involvement behind the brand. This builds trust and connection.
• •Be Visually Consistent with Your Words: Ensure that the playful, colorful, and creative tone of the copy is matched by the visuals used in social media posts, on the website, and in advertisements. The aesthetic should reinforce the cheerful and whimsical message.

Social Perception

High Customer Satisfaction, Appreciation for 'Handmade' and 'Small Business' Aspects, Positive Product Attributes, Engaged Community, Perceived as a Go-To for Cute and Creative Accessories/Digital Items

Copy Examples

• •Instagram Post (New Digital Sticker Set): Say hello to your planner's new besties! ✨ Our latest 'Whimsical Woodland' digital sticker set is here to sprinkle some magic onto your daily spreads. Get creative and make every page a happy page! Link in bio to shop! #SunnieCreative #DigitalPlanning #CuteStickers #PlannerLove #GetCreative
• •Facebook Ad (Digital Planner Bundle): Ready to make 2025 your most organized AND joyful year yet? Our All-in-One Digital Planner Bundle has everything you need – from monthly views to fun habit trackers and TONS of cute stickers! Lovingly designed to bring a little sunshine to your every day. ☀️ Grab yours now and start planning with a smile! Learn more: [Link] #DigitalPlanner #SunnieCreative #OrganizationMadeFun #iPadPlanner #Goodnotes
• •TikTok Video Caption (Showcasing a Digital Journal): Journaling just got a whole lot cuter! 💖 Watch how I’m using our new ‘Dreamer’s Digital Journal’ to capture all my thoughts and doodles. What will you create? Get yours and let the creativity flow! #SunnieCreative #DigitalJournal #CreativeJournaling #iPadJournal #TikTokMadeMeBuyIt
• •Pinterest Pin Description (Illustrative Earrings): Brighten up your day (and your outfit!) with our adorable handmade Flower Cat earrings! 🌸🐱 Perfect for adding a touch of whimsy and personality. Designed with love by our family team in California. Shop these unique statement pieces now! #SunnieCreative #HandmadeJewelry #CuteEarrings #StatementJewelry #ShopSmall #UniqueGifts
• •Website Blog Post Title/Intro: Title: 5 Ways to Spark Joy in Your Daily Planning Routine with Sunnie Creative! Intro: Hey Sunnie friends! Feeling like your planning could use a little boost of happiness? We believe that getting organized should be FUN, not a chore! That’s why we pour our hearts into creating digital goodies and cute accessories that bring a smile to your face. Here are five simple ways to sprinkle some extra joy and creativity into your daily planning...