Brand Tone

professional, expert, and trustworthy

Brand Values

• •Expertise and Qualification
• •Trust and Security
• •Thoroughness and Precision
• •Client-Focused Service
• •Growth and Adaptability

Best Practices

• •Always begin communications by highlighting qualifications, certifications (like BMTF), and the technical nature of the work. This immediately establishes the professional, expert tone.
• •Avoid casual or overly sales-oriented language. Use terms like "certified," "assessment," "technical condition," "thorough," and "documentation" to maintain a formal and trustworthy voice.
• •Frame the benefit of your services around risk reduction and confidence. Use phrases like "for a secure transaction," "informed decisions," and "reliable foundation" to appeal to the client's need for trust.
• •Be direct and clear about services and pricing. This builds trust and reinforces the brand's professionalism.
• •Ensure all visual branding is clean, professional, and complements the serious nature of property assessment. Avoid stock photos that feel generic or overly personal.

Social Perception

A highly specialized, competent, and reliable local expert in property assessment, perceived as a credible authority and a safe choice for legally and financially significant property evaluations.

Copy Examples

• •Informed decisions build secure futures. Get a certified property assessment with Sunnfjord Takstkontor.
• •When value matters, precision is everything. Our expert valuation reports, led by a certified building engineer, provide a trustworthy and accurate assessment for your home, cabin, or commercial property. Secure your financial standing with a valuation you can depend on.
• •Founded on expertise. Sunnfjord Takstkontor is led by certified appraiser and engineer Odin Tefre. We combine years of hands-on construction experience with advanced technical qualifications to deliver reports you can trust.
• •Selling your property? Eliminate uncertainty. Our BMTF-affiliated Condition Report offers a thorough, transparent overview, giving you and your buyer the confidence to proceed. Contact us for a safer transaction.
• •Expanding our commitment to your security. Soon, Sunnfjord Takstkontor will offer comprehensive damage assessments and pre-handover inspections to ensure your property is protected at every stage.