Tono de Marca

Aspirational, empowering, expert, professional, community-oriented, and trendy.

Valores de Marca

• •Quality and Luxury
• •Empowerment and Confidence
• •Expertise and Education
• •Inclusivity and Diversity
• •Entrepreneurship

Mejores Prácticas

• •Lead with Empowerment: Frame every piece of copy, from product descriptions to social posts, around the core value of confidence. Use powerful verbs and focus on the feeling the customer will get, not just the product's features.
• •Balance Aspiration with Expertise: Pair glamorous, aspirational visuals and language with educational and informative content. For every "Slay this look" post, create a "Here's how to achieve it" tutorial or tip. This builds both desire and trust.
• •Incorporate the "Defining Beauty, Defining You" Motto: Regularly weave the brand's motto or variations of it into the copy. This reinforces the brand's core message that beauty is personal and a form of self-expression.
• •Maintain a Consistent Voice Across Platforms: While the tone can be slightly more casual on TikTok or Instagram than on the official website, the core values of quality, empowerment, and expertise must remain evident everywhere. Create a simple brand voice guide for anyone writing copy.
• •Leverage Social Proof with Specificity: When using user-generated content, go beyond just reposting. Explicitly name the product the customer is wearing (e.g., "We see you in that 'Dami Frontal Unit'!") This not only praises the customer but also turns their post into a direct, relatable product testimonial.

Percepción Social

The brand is perceived as a high-quality provider of luxurious hair products, aspirational and trendy, and trustworthy and authoritative due to its professional presentation and educational content.

Ejemplos de Copy

• •Confidence is your best accessory. ✨ Our girl @[customer_handle] is absolutely redefining glamour in her Sunmisbeauty 'Julia' unit. This is more than just hair, it's a feeling. Tap the link in bio to discover your new look. #Sunmisbeauty #DefiningBeauty #LuxuryWigs #HairInspo
• •Elegance Meets Expertise. At Sunmisbeauty, we don't just sell hair; we craft confidence. Explore our collection of premium virgin hair and discover the quality you deserve. Shop Now.
• •Hi [Customer Name], ready to elevate your style? We're proud to introduce the 'Adewunmi' Closure Unit—expertly crafted from 100% premium human hair for a flawless, natural finish. This isn't just a new style. It's your next chapter of confidence. Be the first to own it. [Shop the Adewunmi Unit Button]
• •Stop dreaming about flawless hair and start wearing it. From luxurious bundles to ready-to-wear glueless wigs, Sunmisbeauty offers unmatched quality for the modern woman. Join our community of confident women today. Get 10% off your first order with code NEW10.
• •Welcome back to the Sunmisbeauty channel! In this tutorial, our lead stylist shows you how to get a perfect, seamless install with our 'Ayo' Closure Unit. We believe in empowering you with the skills to look and feel your best every day. Shop the 'Ayo' Unit featured in this video: [link] Book a salon appointment with us in Manchester: [link] Follow us on Instagram for daily inspiration: @sunmisbeauty