Brand Tone

Positive and Uplifting, Accessible and Friendly, Creative and Inspiring, Practical and Solution-Oriented

Brand Values

• •Creativity and Self-Expression
• •Accessibility and Affordability
• •Positivity and Well-being
• •Convenience and Efficiency
• •Quality

Best Practices

• •Embrace Positivity: Use optimistic and encouraging language. Words like "brighten," "inspire," "joy," "empower," and "create" align well with the "Sunlit Funlit" name and product ethos.
• •Keep it Clear and Simple: Avoid jargon or overly complex sentences. The copy should be easy to understand, reflecting the accessibility of digital and printable products.
• •Focus on Benefits and Solutions: Highlight how the products make customers' lives easier, more beautiful, or more organized (e.g., "instant transformation," "effortless planning," "your personal touch").
• •Maintain a Friendly and Approachable Voice: Use contractions (like "it's," "you're") where appropriate and address the customer directly ("your space," "your day"). Imagine you're offering a helpful suggestion to a friend.
• •Ensure Visual and Textual Harmony: The cheerful and vibrant nature of the products should be mirrored in the copy. Use descriptive language that evokes the positive feelings associated with the designs. Review copy regularly to ensure it consistently reflects the brand's core values and uplifting tone.

Social Perception

A source for affordable and instant decorative and organizational digital goods. A convenient option for those who prefer DIY printing or digital planning. Potentially a small, independent business offering unique or niche designs.

Copy Examples

• •Homepage Banner: "Brighten Your Space, Instantly! ✨ Discover vibrant printable wall art & digital planners to spark joy and inspire creativity. Download, print, and enjoy!"
• •Product Description (Affirmation Art): "Infuse your day with positivity! Our 'You Are Capable' printable art is a daily reminder of your strength. Simply download, print, and let the good vibes flow. Perfect for your office, bedroom, or any space needing a little sunshine."
• •Email Subject Line (New Planner Collection): "Hello Sunshine! ☀️ Plan Your Best Life with Our New Digital Planners!"
• •Category Introduction (Botanical Prints): "Bring the outdoors in! Explore our collection of beautiful botanical printable art. Add a touch of nature's calm and elegance to your home with these easy-to-download designs."
• •Call to Action (General): "Ready to refresh your walls and organize your days? Shop Sunlit Funlit for instant inspiration and effortless style. Your next favorite print is just a click away!"