Brand Tone

The predominant brand tone for Sunkissedcoconut Wholesale is approachable, trendy, and enthusiastic, characterized by a friendly and casual approach, youthful and aspirational vibes, and a confident focus on quality and comfort.

Brand Values

• •Quality and Comfort
• •Entrepreneurial Spirit
• •Customer Satisfaction
• •Joy and Positivity

Best Practices

• •Embrace the Sunshine: Always lean into the brand's core identity. Use words like "sunny," "golden," "beachy," "cozy," and "happy" to maintain a consistent, positive vibe.
• •Keep it Casual, but Professional: While the tone is friendly, as a B2B brand, it's crucial to remain professional. Ensure all copy is grammatically correct and that business-related information is clear and easy to understand.
• •Lead with Quality: In every product description and marketing message, highlight the superior quality and comfort of the materials. This is the brand's biggest selling point according to customers.
• •Speak the Language of Boutique Owners: Understand and use terms that resonate with your target audience. Phrases like "bestsellers," "high sell-through," and "happy customers" are more effective than generic B2C language.
• •Show, Don't Just Tell: Utilize visual platforms like TikTok and Instagram to reinforce the brand's tone and values. Behind-the-scenes content, styling tips, and user-generated content from retail customers can be powerfully persuasive for wholesale buyers.

Social Perception

Sunkissedcoconut Wholesale is perceived as offering high-quality, trendy, and desirable products, known for being reliable and trustworthy, and maintaining an engaging and modern brand presence, particularly through its effective use of TikTok.

Copy Examples

• •☀️Sunshine in a box! ☀️ Our new collection of buttery-soft hoodies and tees has officially dropped on the wholesale site. Get ready to stock your boutique with the coziest, sunniest vibes of the season. Your customers will thank you! #SunkissedCoconut #WholesaleApparel #BoutiqueFashion #CozyVibes
• •The 'Beach Weekend' Embroidered Hoodie: More than just a hoodie, it's a whole mood. Crafted from our signature ultra-soft fleece, this piece features detailed embroidery for a high-end feel. The relaxed, unisex fit makes it a guaranteed bestseller. Give your customers the comfort and style they crave.
• •Subject: Stock the softest hoodies they'll ever own. ✨ Hi [Boutique Name], at Sunkissedcoconut, we're obsessed with quality. We create top-trending, incredibly soft apparel that flies off the shelves. We know your customers will fall in love. Explore our latest wholesale collection and bring a little sunshine to your store. [Link to website]
• •It all started with a love for cozy clothes and sunny days. Sunkissedcoconut was born to bring that feeling to boutiques everywhere. We're more than just a wholesale brand; we're your partner in stocking high-quality, on-trend apparel that your customers will adore. From our design studio to your shop, every piece is made with care and a touch of sunshine.
• •(Video shows an employee happily packing a large order of colorful sweatshirts) POV: You're helping another small business stock up on happy! ✨ Packing up this huge order of our viral hoodies for a new boutique partner. We can't wait to see them in your shop! #smallbusiness #wholesale #packanorderwithme #SunkissedCoconut