Brand Tone

Authentic & Traditional, Health-Conscious & Wholesome, Approachable & Mild, Trustworthy & Established, Simple & Clean

Brand Values

• •Health & Wellness
• •Authenticity
• •Quality Ingredients
• •Transparency
• •Family & Community

Best Practices

• •Emphasize "Real Food" and Natural Benefits: Consistently highlight the fresh ingredients, traditional roots, and natural probiotic goodness. Avoid overly technical jargon; keep the language clear and wholesome.
• •Maintain an Approachable and Gentle Voice: Even when discussing spice, frame it as accessible rather than extreme. This aligns with the perception of the "medium spicy" being relatively mild.
• •Showcase the Heritage and Founder's Story: Weaving in Sunja's passion for healthy eating adds a personal, trustworthy touch that resonates with the brand's origins.
• •Be Transparent About What's In (and Not In) the Product: Continue to clearly state "vegan," "gluten-free," "non-GMO," "no MSG," "no sugar" as key differentiators and value propositions.
• •Focus on Freshness and Quality: Use descriptive words that evoke the texture (e.g., "crunchy," "crisp") and the careful selection of ingredients.

Social Perception

Generally viewed as a high-quality, healthy, and reliable store-bought kimchi option. It's often a go-to for individuals seeking vegan, gluten-free, or MSG-free kimchi. The taste and crunch are frequently highlighted as appealing. Many trust the brand for its natural approach.

Copy Examples

• •Taste the tradition, feel the goodness. Sunja's Kimchi: Real ingredients, authentic Korean flavor, packed with natural probiotics. Simply healthy, simply delicious.
• •Discover your kimchi love! Sunja's offers the perfect, gentle introduction to the vibrant world of Korean flavors. Crunchy, fresh, and delightfully mild – a healthy addition to any meal.
• •Pure, simple, and full of life. Sunja's Kimchi is crafted with non-GMO veggies and zero MSG, sugar, or preservatives. Vegan, gluten-free, and bursting with natural probiotics. Good food you can trust.
• •From Sunja's Vermont kitchen since 1994, a commitment to real, healthy Korean food. Experience the time-honored taste of quality kimchi, made with fresh ingredients and a passion for well-being.
• •Elevate your plate with a scoop of sunshine! Sunja's Kimchi adds a refreshing crunch and a probiotic boost to everything from rice bowls to tacos. How will you enjoy yours?